CPG trends & insights by Intellex
In the fast-paced world of consumer packaged goods (CPG), success hinges on continuous innovation. Strong research and development (R&D) and innovation programs lead to the creation of products that are appealing, competitive, and aligned with consumer expectations. Savvy CPG businesses understand this. According to BCG, innovation rose as a top corporate priority in 2023 despite…
CPG market research is your competitive advantage. If you try to target everyone, you end up delighting no one. Regardless of what you’re selling—whether it’s a product or a service—you want people to fall in love with your brand and ultimately be an advocate for it. You can’t get to that point unless you truly…
Food and beverage companies launch more than 20,000 new products annually in the United States. Unfortunately, an estimated 70-80% of those fail. Despite the odds, consumer packaged goods (CPG) innovators are constantly seeking out ways to create new and exciting food and beverage flavors. To make sure their products stand out on crowded shelves, they…
Four strategies from an Intellex expert on preserving CPG quality during turbulent economic times. Learn more >
We’ll cut right to the chase: CPG companies simply aren’t investing in research and development (R&D) nearly as much as they should.
Read our newest e-book to learn about the R&D challenges holding CPG companies back — and how to overcome them.
CPG innovation never stops evolving. Intellex insights can help you know where to invest and how to keep up.
2024 CPG R&D and Innovation Trends
Cultivating Snack Savvy with Knowledge Management
The Importance of Data for Startup CPGs Looking to Innovate
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