CPG trends & insights by Intellex
CPG market research is your competitive advantage. If you try to target everyone, you end up delighting no one. Regardless of what you’re selling—whether it’s a product or a service—you want people to fall in love with your brand and ultimately be an advocate for it. You can’t get to that point unless you truly…
Food and beverage companies launch more than 20,000 new products annually in the United States. Unfortunately, an estimated 70-80% of those fail. Despite the odds, consumer packaged goods (CPG) innovators are constantly seeking out ways to create new and exciting food and beverage flavors. To make sure their products stand out on crowded shelves, they…
Four strategies from an Intellex expert on preserving CPG quality during turbulent economic times. Learn more >
We’ll cut right to the chase: CPG companies simply aren’t investing in research and development (R&D) nearly as much as they should.
Read our newest e-book to learn about the R&D challenges holding CPG companies back — and how to overcome them.
Which emerging consumer packaged goods (CPG) industry trends are set to make waves this year?
CPG innovation never stops evolving. Intellex insights can help you know where to invest and how to keep up.
The Importance of Data for Startup CPGs Looking to Innovate
The Tried and True Tenets of Flavor Creation
Preserving CPG Quality in Turbulent Times
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