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Consumer Packaged Goods; Brand Management; OTC Marketing; New Product Development
She has been in the brand management field for over 20+ years with extensive experience leading multi-million dollar consumer products brands at Johnson & Johnson, Wyeth Consumer Healthcare and the Ghirardelli Chocolate company. Every brand that she has ever worked…
Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…
Strategy and Creative Innovation: Global Payments and Financial Services
Expert has several decades' strategic management consulting experience. Previously, Expert was a Principal at top strategy consulting firm and a senior manager at top 5 strategic consulting firm. Expert is an expert at corporate strategy development and business unit strategy…
Baby Diapers, Non-Woven, Absorbent Products, Films, Wipes, and Consumer Tissue & Towel
Has extensive experience in the development and evaluation of absorbent materials of all types for the management of all types of human exudates. This includes cellulose absorbent cores, superabsorbent materials, foams, fibers and non-woven absorbent materials. Has commercialized over a…
Product Development: Garments, Non Garment Soft Lines, Hard Lines, Prototyping, Sourcing, QA, Vendor Compliance, Start-Ups, and Production Evaluation
Expert has over 35 years' experience in the garment, soft lines and hardline industry. Expert's product development skills cover hard lines as well as soft lines. If a client needs any type of prototypes made, she can help get it…
Usabililty Analysis, Human Factors, Premises & Product Safety & Liability
Ms. Expert has an extensive background in Human Factors, Ergonomics, Usability, and Research Psychology, totaling over 25 years of experience. Her career began in aviation and aerospace where she worked on the design of displays & controls for military and…
Diaper Industry, Diaper Design, Diaper Testing, and Diaper Machine Appraisals
Expert has audited diaper factories in four continents and has helped clients in more than 31 countries by providing feedback on how to optimize the absorbent core and the diaper overall performance to minimize cost and at the same time…
Sales & Product Development in Waterless Cookware and Multi-Level Marketing.
Over twenty years of experience in the Housewares Industry. Diverse background in the Direct Selling Industry that includes Sales and Management of high end consumer cooking utinsels. Thorough knowledge and history of "Waterless Cookware" Industry including low moisture cooking which…
Raw Materials, Formulation troubleshooting, Personal Care, Cosmetics
Expert has extensive experience in helping manufacturers and suppliers design raw material specifications that will meet the rigorous examination of the cosmetic manufacturers and help to move their raw material through the coding process. This has become even more important…
Frozen Food Technology, Microwave Packaging, Functional Food Development and Logistics
Expert has over 30 years of experience in the nutraceutical field. He is the owner of a leading consulting firm to Food and Nutraceutical companies worldwide. He has created a complete line of outcome based frozen food plans and product…