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Oh, the Places You’ll Go With Expert Networks
In our rapidly evolving business landscape, expertise is a valuable currency, and businesses are looking to us to bring solutions. As industries grow increasingly complex and specialized, the need for expert advice and guidance has soared. This is where […]
The Importance of Data for Startup CPGs Looking to Innovate
CPG market research is your competitive advantage. If you try to target everyone, you end up delighting no one. Regardless of what you’re selling—whether it’s a product or a service—you want people to fall in love with your brand and […]
The Tried and True Tenets of Flavor Creation
Food and beverage companies launch more than 20,000 new products annually in the United States. Unfortunately, an estimated 70-80% of those fail. Despite the odds, consumer packaged goods (CPG) innovators are constantly seeking out ways to create new and exciting food and beverage flavors. […]
Using an Expert Witness
Intellex has been supporting legal cases for over 20 years. Here are some considerations for hiring an expert witness and guidance on when it may be appropriate: Legal proceedings: Expert witnesses are commonly utilized in legal cases where specialized knowledge […]
Preserving CPG Quality in Turbulent Times
Learn why product quality holds the key to continued CPG success Since the height of the pandemic, CPGs have experienced a rapid change in consumer behavior. Inmar Intelligence data from 2021 found that more than 80% of consumers switched from their usual brand, […]
The CPG Industry’s 5 Biggest Barriers to Innovation
We’ll cut right to the chase: Consumer packaged goods (CPG) companies simply aren’t investing in research and development (R&D) nearly as much as they should. There are a lot of factors at play here, both internal and external, and both […]
Solve Your Toughest R&D Challenges with Expert CPG Talent
Winning your customers over every single time they make a purchase requires constant care and continuous improvement. New flavors, new packaging, new formulas, new colors — “new” is the name of the game in CPG. However, prioritizing research and development […]
CPG in 2023: 3 Experts Highlight 3 Trends
Which emerging consumer packaged goods (CPG) industry trends are set to make waves this year? Yes, inflation is still an issue. And, yes, staffing shortages persist. But what are some of the more nuanced developments—from those making a big splash […]
Expanded FDA Cosmetic Regulations for Manufacturers | MoCRA
Intellex explains the 2022 Modernization of Cosmetic Regulations Act (MoCRA) and how it will affect cosmetic brands and manufacturers in the coming year. Modernization of Cosmetic Regulations Act and its impact on manufacturers We sat down with our very own Intellex cosmetics […]