Winning your customers over every single time they make a purchase requires constant care and continuous improvement. New flavors, new packaging, new formulas, new colors — “new” is the name of the game in CPG.
However, prioritizing research and development (R&D) is easier said than done.
Read our newest e-book to learn:
- 5 challenges slowing R&D progress, including sourcing and rising costs
- Advice from a CPG expert on how to support R&D over the long term
- What’s new and next in CPG innovation
- How to access expert talent to drive a competitive advantage