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Virtual Workshops Connect You with Expert Insight and Market Guidance
The Situation: In one recent case, our client, a b2b marketing firm, was preparing to develop, pitch, and sell a marketing campaign to a leading telecommunications company. Their client creates accessories for cell towers and 5G antennae. The […]
Connect with Leaders throughout the Healthcare Landscape
Companies like yours need to research customers and markets to identify a need. Then you create an innovative solution. Now you need help analyzing how you and your product might fit into the complicated modern landscape for your business. In […]
Extending the Reach of IoT
Your organization has spent time, effort and collaboration learning about a specific customer need. You’ve corralled teams and thinkers, and you’ve invested resources in understanding the ins and outs of this customer need thoroughly. The hard work — lots of […]
5G Will Revolutionize Market Research in Polka Dot Fashion
Fifth generation (5G) wireless technology just might make some of those long-awaited promises about the future of market research a reality. But it won’t happen tomorrow, next month, or even next year. There is a lot of physical infrastructure to […]
Growing Your Business in Times of Disruption
There are many growth strategies a company can pursue with some being more successful than others. One of the most common strategies companies pursue is trying to grow their core market. The thinking goes that it’s easier to get your […]
Technology is Blurring the Lines Between Industries
Studies show that the spend on IP Litigation is growing. Many of the law firms we serve are encountering more complex and riskier cases, even though the actual number of matters being litigated is down. The stakes are higher, with […]
Resilient Supply Chains Are More Important Than Ever
If the novel coronavirus pandemic has taught us anything about supply chains, it has shown us the importance of building resiliency into your supply chain. Not just for pandemics, but other threats to supply chains like natural disasters, unpredictable markets, […]
Achieving Sustainable Growth Through Adjacent Markets: Putting It All Together
In the fourth post of our blog post series, Intellex’s Brian Reuter and Linda Shea addressed “Relatedness to Your Core,” based on a webinar that Intellex Insights recently hosted, “Achieving Sustainable Growth Through Adjacent Markets.” In our fifth and last […]
Achieving Sustainable Growth Through Adjacent Markets: Relatedness to Your Core
In the third post of our blog post series, Intellex’s Brian Reuter and Linda Shea addressed “Gauging Customer Appeal and Acceptance,” based on a webinar that Intellex Insights recently hosted, “Achieving Sustainable Growth Through Adjacent Markets.” In our fourth post […]