In our last issue, we promised we’d share Marketing 101 insights and thoughts on professional networking from our interview with Bridget Tirella, Senior Director of Marketing here at Intellex. And if it’s one thing Intellex is known for, it’s delivery. So check out the first and second installments of this blog post series with Bridget to learn more about the Intellex rebrand and Bridget’s fascinating marketing and communications background. We’ll also cover how partnerships in marketing can boost your strategy with a special opportunity from one of our partners, IMC USA.
“It starts with content.”
In Bridget’s words, “You have to have good content. You have to have high-value content — interesting content — because if you don’t have something to share with your prospects, you’re not going to see any response.” Much of this campaigning best practice demands that your business meets viewers and readers where they are. A customer knows they’re being sold to, so embrace that idea, and make it fun! Imagine it this way: You’re letting your prospect know how you can help them.
In our interview, Bridget reminded us that every company (even ours) can easily fall into the self-centric trap, especially in the market research world: Thinking only about what our competitors are doing — and, even more so, thinking about ourselves. But the end goal should always be to make it about the customer.
Picture this: You’re a customer who receives an email from a company telling you “Here’s why we’re so great.” Is that really what’s going to keep your attention, or are you just going to move on to the next email? You have to put the customer first, even as you conceptualize what your company is doing.
Stay ahead with professional networking.
As a member of Intellex’s expert network, you’re an SME in your field. In addition to bringing you consulting and expert witness opportunities, we want to help you grow your professional network and connect with like-minded individuals. When speaking about the importance of growing and strengthening your professional network, Bridget says,
“One thing that is very important in B2B marketing is our professional relationships and partnerships with other organizations and associations. At Intellex, we leverage these partnerships to help expand our reach through events, webinar, bylines, and more. They are a key part of our marketing strategy, as they also help us to expand our ideas and bring a different perspective to our marketing initiatives.”
That’s why we’re excited to announce our partnership with The Institute of Management Consultants USA (IMC USA). IMC USA is the professional association and sole certifying body for individual management consultants in the United States. IMC USA’s mission is to promote excellence and ethics in management consulting through certification, education, and professional development.
IMC USA is rounding the final turn in the race to Consult-Con 2022! They would like to invite all Expert by Big Village-r’s to join the winner’s circle this November 18-20 and reinvigorate your practice! Engage in person in Louisville, KY, or remotely through our world-class hybrid experience. For “flashback” access to the early bird rate, register with promo code FF2022. CLICK HERE for details and registration.
Can’t make the conference? No stress –IMC USA also offers memberships to professionals with experience in management and consulting. You can explore the array of membership benefits on their website.
More to Come: Marketing 101
In the next installment of our expert in-depth interview series with Bridget, we discuss a handful of website-related marketing topics: Copywriting for SEO, keyword research, strengthening landing pages, drip campaigns, compelling email messaging, integrating marketing efforts with sales personnel and platforms, and automation. Stay tuned!
Here at Intellex, we’re not interested in small problems — we’re keen on the big ones, which it takes a community to solve. Our successful, recent rebrand is no exception. Our Villagers are the best of the best — a workforce built around teamwork, coordination, and execution. We are Brave. We are Connected. We are Original.
What’s next?
You’re invited: We want to hear from you!
What topics would you like to hear about in our next newsletter? Send a note to author Zaq Baker (zachary.baker@big-village.com) or fellow Expert team leaders Lindsey Lombardo (lindsey.lombardo@big-village.com) or Abby Peterson (abby.peterson@big-village.com), and we’ll direct our focus there.