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Marketing, International Business and Strategy
Expert is currently Professor of Emeritus in Marketing. He has published over 70 papers in various journals including, the Journal of Advertising Research, Journal of the Academy of Marketing Science, Journal of International Consumer Marketing, Services Marketing Quarterly, Latin American…
Strategic Planning, Marketing, and Economic Development
Expert's leadership experience at the Presidential and Executive Directorship levels spans over 40 years. He has worked as a management consultant, marketing specialist, trade and commerce expert, advisor, strategist, financial advisor and CEO throughout his career in non-profit corporations, entertainment,…
Food Trends, Food Marketing, Recipe Development (esp. Healthy Foods, Innovative Foods, Alternative Foods, Natural Food Additives)
Expert has extensive expertise in the design and development of a wide variety of recipes, most notably recipes geared towards the maintenance of healthy lifestyles. She has broad knowledge and experience in the conceptualization, design and testing of gluten-free, grain-free,…
Consumer Goods Industry: Sales, Brand Activation, Brand Innovation, Digital Marketing and Customer Development
Expert has 15+ years of experience across Sales, Brand Activation, Brand Innovation, Digital Marketing and Customer Development. He has worked on multiple regional and global categories to do impactful work that marries local cultural nuances with modern trends in marketing…
Gaming, Mobile Technology, and Marketing
Expert is currently working as a General Manager of a digital services firm based in Mountain View, California. Under Expert's lead, the company has launched 4+ award-winning PC games achieving millionss in revenues. The business also publishes develops mobile titles,…
Marketing, Big Consumer Data/CRM and Custom Research
30 years working with customer data. Set up McKinsey's CRM practice in the 90's; recently leading big data initiatives at several leading Telco's in Asia. 30 years experience in customer insight/market research. Worked as a user, provider, and intermediary. Skilled…
Pharmaceutical Marketing, Sales, Portfolio Management, and Life-cycle Managment
Expert has over 30 years' experience in the pharmaceutical industry ranging from pharmaceutical marketing, sales, product portfolio management, life-cycle management, commercial viability of new and existing drugs, OTC drug experience and patent litigation experience in Federal, and District courts both…
Marketing, Strategy Product Development, Payments (Commercial Payment Systems, Credit Cards, Prepaid Card, Merchant Processing and Acceptance, Health Savings Accounts)
Expert has directed marketing communications, social media, advertising, media relations, training, market research, CRM, proposal fulfillment, and client feedback mechanisms, as well as led sales process and product development functions. She has worked with large corporations, mid-market business, and state…
Healthcare and Healthcare Strategy: Advanced Analytics, Process Optimization and Operations, Business Intelligence, Product Development, Sales and Marketing
Expert has 7+ years' experience as a senior executive or consultant in the health care field with deep knowledge across a range of products, functions, and solution providers. These include: Products: Medicare, Medicaid, Commercial (national, middle market, small group), Individual,…
Marketing Research and Customer Insights
Expert is a freelance research consultant who specializes in innovation research. She works with companies of all sizes to derive data insights that enable marketers and product developers to make better decisions. She has 15 years of experience using qualitative…