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Advertising, Branding, Trademarks, Publicity Rights, Media, and Advertising Industry Customs and Practice
Expert is one of America’s most respected marketing-communication professionals. His consulting firm provides advice and counsel to advertisers and advertising agencies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained…
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Intellectual Property: Trademark, Trade Dress, Copyright, Licensing, Brand Identity, Package Design
Serving over 50 cases and testifying at multiple depositions, arbitration, and trials, Expert is an accomplished expert witness on all trademark, trade dress, copyright, and brand infringement issues. As the Managing Partner of one of the brand identity industry's most…
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Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…
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Marketing, Advertising and Marketing Customs and Practices: Deceptive Marketing; Retail, Unfair Business Practices; Deceptive Advertising; Unfair Advertising; Unfair Competition; and IP and Trademarks
Expert is a Senior Marketing, Business and Advertising expert, since 2002. Marketing, and Advertising problem solver, since 1971; Business Strategies; he has been a Marketing Consultant, Expert Witness, and Senior Lecturer/Presenter for over two decades. He is deposition-tested and has…
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Business Consulting for Romania and Saudi Arabia
Expert has worked with several advertising agencies, and as a client and with other marketing firms which reporting to him. Actually he works directly with 2 Romanian daily newspapers which are use for his clients to promote products or companies.…
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Substance Use Disorders, Healthcare, Call Center Operations, Compliance, Quality Improvement, Strategic Planning, Mail Order, and Healthcare
C-SUITE EXECUTIVE Expert is a results-oriented, tested “C” class executive with extensive experience at driving the strategic direction and enhancing the operational functioning of organizations. Reputation for serving as the executive point of contact for all stakeholders, recommending data-driven change…
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Pharmaceutical Marketing and Litigation, Major Pharmaceutical Trends, International Business
Expert has been a Vice President, Marketing for two major pharmaceutical companies, most recently Pfizer, overseeing sales of $600 million. He has twenty years of experience in pharmaceutical marketing Expert was a Managing Director for the Nordic region in Europe…
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Identity and Image (Corporate Identity and Public Image) and Motivation
MTV, Hollywood's David Foster and Brian Wilson, Taiwan Trade, 300th Anniversary of the founding of St Petersburg, Russia, RosAtom, plasma waste management, bio-remediation fertilizers and carbon fiber production in the EEU, Expert has successfully designed and redesigned organizational entities domestically…
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Retail Industry Management: Store Costs, Corporate Planning, Distribution
Over 25 years of experience in entrepreneurial start-ups, venture capital roll-outs, initial public offerings, strategic planning and organizational development in retailing. Personal advisor and management coach at the CEO level for companies of all sizes. Principle objective is identifying and…
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Strategy and Creative Innovation: Global Payments and Financial Services
Expert has several decades' strategic management consulting experience. Previously, Expert was a Principal at top strategy consulting firm and a senior manager at top 5 strategic consulting firm. Expert is an expert at corporate strategy development and business unit strategy…