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Creative Strategic Marketing and Promotions Design
Expert's strength lies in an ability to perform across all stakeholders in taking background information and interpreting it into the ideal vehicle to communicate value to an audience. With a degree in design and years of experience as an art…
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Materials Chemistry, Data Mining, Artificial Intelligence Algorithms, Neural Networks
Expert has over 8 years experience in research and development working on a wide range of product development programmes. His experience with artificial neural networks and evolutionary algorithms is purely practical and aimed at real problem solving. To date he…
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Strategy, Operations, Productivity & Industry Practices, Procurement, Logistics, Private Label
Expert has performed a wide range of assignments in the areas of strategic planning, marketing, logistics, retailing, operations, pricing, organization, productivity improvement, data processing and research. Clients have included manufacturers, retailers, wholesalers, distributors and trade associations in the United States,…
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Market Research, Competitive Intelligence, Telecommunications, E-Commerce, Health Care, etc.
Expert is currently involved with assisting corporations.with finding new market opportunities. He also is involved with developing market research studies in areas of health care and telecommunications. He has conducted benchmarking studies for a wide variety of businesses. He has…
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Business Licensing & Franchising, Retail Operations, Supermarket Distribution, Food Service Industry
His industry and academic experience extends over 30 years and covers all aspects of licensing/franchising, food processing and supermarket retailing: operating franchisee/licensing systems; establishing, owning and managing franchise operations; owning and managing food processing operations; marketing through food wholesalers and…
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Polyurethane Foam Formulations/Processes,Automotive Acoustical Parts,Fibers/Plastic Recycling
Expert has leveraged his graduate/post-graduate academic training in organic chemistry and his doctoral dissertation work with organo-metallic compounds to an in-depth knowledge of, and expertise in: -chemical intermediates -fine chemicals -fine chemical intermediates -polyurethanes He has specifically applied this theoretical…
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Importing and Exporting of Food; Food Ingredients and Beverages; and Market Research and Planning
Expert helps client companies select target markets, determine which distribution channel to use to reach them, and set up that channel. For example, it was decided that a Brazilian producer of honey could sell retail packages to consumers on the…
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Advertising, Branding, Trademarks, Publicity Rights, Media, and Advertising Industry Customs and Practice
Expert is one of America’s most respected marketing-communication professionals. His consulting firm provides advice and counsel to advertisers and advertising agencies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained…
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Intellectual Property: Trademark, Trade Dress, Copyright, Licensing, Brand Identity, Package Design
Serving over 50 cases and testifying at multiple depositions, arbitration, and trials, Expert is an accomplished expert witness on all trademark, trade dress, copyright, and brand infringement issues. As the Managing Partner of one of the brand identity industry's most…
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Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…