Find an Expert
Rebates, Rewards, Gift Cards, Consumer Protection, Promotion Deployment
Having managed 50,000 B-to-C and B-to-B marketing initiatives in virtually every imaginable sector, Expert has gleaned more information about how programs are deployed, received and interpreted than any resource in the country. He also specializes in understanding state escheatment requirements…
Branding, Brand Management, Naming, Positioning, Brand Identity, Brand Equity, Brand Evangelism
Expert is an experienced brand manager and marketing strategist. Having worked extensively in China, he is very familiar with the unique business conditions and requirements for successively marketing, partnership and growth in the fastest growing consumer market. Expert's focus of…
Glass Bottles, Beverage Manufacturing and Packaging, Package Development, and Consumer Package Safety
Glass Bottle As the Subject Matter Expert for glass bottles at a multinational beverage company -- a household name -- Expert was responsible for the performance of glass bottles used in 45 Billion consumer transactions annually across 180 countries. This…
Competitive Intelligence and Market Analysis
- Expert has researched, analysed and presented numerous industry assessments. This involved conducting wide-ranging literature, database and Prime Source research and preparing detailed analysis of the trends, unmet needs, competitive dynamics and market sizes and growth potential of diverse industries…
Intellectual Property: Trademark, Trade Dress, Copyright, Licensing, Brand Identity, Package Design
Serving over 50 cases and testifying at multiple depositions, arbitration, and trials, Expert is an accomplished expert witness on all trademark, trade dress, copyright, and brand infringement issues. As the Managing Partner of one of the brand identity industry's most…
Marketing, Advertising, Branding, Market Research, Business Development
Expert is a classically trained marketing and communication professional with over 20 years diverse experience – 11 at world-class, multinational advertising agencies Foote, Cone & Belding Worldwide, Bozell Worldwide, Poppe Tyson, NW Ayer – creating and measuring integrated strategic and…
Marketing Plan Development, Market Research, Brand Identity, Market Share Increase
In addition to selling advertising space for a local weekly business publication, Expert has worked for brand development and sales promotion advertising agencies. As a supplier of brand development services (package design, print promotion) to one of the largest consumer…
Design and Analysis of Surveys to Substantiate Advertising Claims
Expert has designed over a thousand surveys and studies with varied objectives for virtually every type of product and service. Expert has over 40 years of marketing research experience. Prior to joining his current employer to conduct custom market research…
Statistical Analysis, Market Research, Clinical Trials,Marketing Mix Models,Pharmaceuticals,DOE
CLINICAL TRIAL: Expert has over 20 years experience in the statistical design and analysis of clinical trials of health care products. His experience includes working with both pharmaceutical and over-the-counter products. His recent analytical work has included preparing clinical trial…