Expert Details
VP Growth, SEO, SEM, PR and Growth Strategy
ID: 735626
France
Deep expertise in SEO (all of Expert's companies ranked first for their main queries and successfully implemented a proper content strategy), SEM (developing long-tail model, reaching 7x times less CPA than competitors) but also PR (successfully getting companies to be covered up in local or large markets).
Other technical expertise:
Market Research • Growth plan •e-commerce / online retailing • Corporate Strategy • Customer and industry analysis • New product and markets • Operational assessment • Pricing Strategy • French market •Adwords •Digital marketing • Logistics •French market
Sectise:
Tourism • Luxury • Niche markets • Hospitality
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2016 | Degree: Masters | Subject: ESCP Europe - Master in Management, ranked second worldwide by the FT in 2013 | Institution: ESCP Europe |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2019 to Present | Employer: Undisclosed | Title: VP Growth /Partner Business Manager | Department: Sales & Marketing |
Responsibilities:A worldwide leading Airbnb management company that merged with BnbLord - that he co-founded - in 2019.Main focus: Finding and implementing new revenue sources Taking care of marketing: SEO (content strategy), SEM (Adwords & FB Ads) and CRO (conversion rate optimization) Processing and automating the sales and marketing departments |
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| Years | Employer | Title | Department |
| Years: 2014 to Present | Employer: Undisclosed | Title: | Department: |
Responsibilities:Halabé, Paris, FranceHalabé designs artworks out of golden spider silk with exquisite craftsmanship. • Invented new ways to extract golden spider silk • Created unique artworks with some of the best French crafters Sold online material |
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| Years | Employer | Title | Department |
| Years: 2015 to 2019 | Employer: BnbLord | Title: Founder Chief Executive Officer | Department: |
Responsibilities:BnbLord, Paris, FranceBnBlord was a market leader in France with over 1000 properties under management and a 1M€ turnover / month. It offered short let management services to owners. - Started from scratch and ended up managing 70+ employees - Focused on growth (SEO / Marketing / media) but also operational excellency and logistics - Expanded the management company to other markets in France & abroad - Merged the company with Employer |
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| Years | Employer | Title | Department |
| Years: 2014 to 2015 | Employer: PriceWaterhousecoopers | Title: Space / Public Sector Consultant | Department: |
Responsibilities:PricewaterhouseCoopers - PWC Paris, France* Participated to & won calls for bids for the European space sector * Helped with the project management of PwC European space missions * Conducted a study about how to improve public procurement from French SMEs |
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| Years | Employer | Title | Department |
| Years: 2009 to 2011 | Employer: Euroastuces | Title: Webmaster | Department: |
Responsibilities:Euroastuces, Strasbourg, France• Webmaster of a website which explained to Internet users and webmasters how to earn money legally online - monetisation • Ranked first on Google for ‘earn money' (‘gagner de l'argent') in French • Was sold in January 2011 as I was entering higher education |
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Career Accomplishments
| Licenses / Certifications |
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| Awards / Recognition |
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| • Sold a company at 19 and merged another one at 27 • Got worldwide press coverage for two of his companies • Achieved a 7 times lower CPA than the industry average |