Expert Details
Time Series Analysis, Market Response, Market Mix, Market Segmentation, Survival Analysis
ID: 726259
Illinois, USA
He has used his extensive and advanced econometric/statistical training to develop forecasting models that have brought his clients significant accuracy in their estimation of program impacts and forecast capabilities. He has over twenty years of quantitative research and consulting experience in this area. Some of his cutting edge research results have been published in prestigious economic/industry journals such as Review of Economics and Statistics or Resource and Energy Economics Journal.
Expert has conducted extensive market segmentation based on analysis of survey responses. His market segmentation work has been based on developing cluster analysis and discriminant analysis methodology to determine the factors associated with customers’ preferences.
Expert has used his advanced applied statistics training to help his clients in the CPG, financial, and energy industries. He has over 20 years of experience in statistical modeling, time series forecasting, survival, and demand analysis. He has successfully demonstrated his ability to identify problems, analyze needs, and develop strategies to solve problems. Additional experience includes award-winning instruction of econometrics, and statistics courses at the University of Wisconsin – Madison. Some of his cutting edge research results have been published in prestigious quantitative/industry journals such as Review of Economics and Statistics or Resource and Energy Economics Journal.
Customer Response to Marginal Cost Based Hourly Prices. Conducted first-of-its-kind econometric analysis to compare customer behavior under real-time pricing with that of a pre-selected control group. Client: Niagara Mohawk Power Corporation Incorporation of Real Time Price Customer Response into System Operations and Day-Ahead Price Forecasting. Developed the methodology, simulated multiple price scenarios, and determined the optimal price for the following day. Client: Georgia PowerTime-Of-Use Study. Designed numerous voluntary TOU programs. Estimated load impacts and designed and implemented customer surveys to explore potential differences between participants and non-participants. Analysis of results led to approval of new rate programs by the regulatory commissions. Supervised up to 10 colleagues for different stages of these projects. Client: Midwest Power CorporationMarket Segmentation Based on Analysis of Survey Responses. Developed cluster analysis and discriminant analysis methodology to determine the factors associated with customers’ preferences for certain consumer products.Sample Design and Statistical Analysis for Various Studies. Developed experimental designs and significantly improved existing sampling methodologies that increase efficiencies and cut sampling costs while improving precision and reliability of results. Analyzed the survey responses using the collected survey data. Client: USPS
Education
Year | Degree | Subject | Institution |
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Year: 1981 | Degree: PhD | Subject: Economics (Econometrics) | Institution: University of Wisconsin-Madison |
Year: | Degree: MS | Subject: Econometrics | Institution: London School of Economics |
Year: | Degree: BS | Subject: Economics | Institution: London School of Economics |
Work History
Years | Employer | Title | Department |
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Years: 2007 to 2009 | Employer: QUANTITATIVE RISK MANAGEMENT | Title: Senior Behavioral Researcher | Department: |
Responsibilities:He develops deposit models, rate models, prepayment/default models, and loan runoff models |
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Years | Employer | Title | Department |
Years: 2004 to 2007 | Employer: PepsiCO | Title: Model Design Manager / Senior Statistical Lead | Department: Demand Planning |
Responsibilities:Worked as the statistical team lead, responsible for developing the statistical methodology to improve forecast accuracy across various company product lines, as well as conducting market response and market mix analysis. |
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Years | Employer | Title | Department |
Years: 1988 to 2004 | Employer: UNIVERSITY OF WISCONSIN - MADISON | Title: Senior Economist | Department: |
Responsibilities:Conducted energy and pricing studies using various statistical and econometric techniques. Major research projects included:• Customer Response to Marginal Cost Based Hourly Prices. Conducted first-of-its-kind econometric analysis to compare customer behavior under real-time pricing with that of a pre-selected control group. • ITime-Of-Use Study. Designed numerous voluntary TOU programs. Estimated load impacts and designed and implemented customer surveys to explore potential differences between participants and non-participants. • Market Segmentation Based on Analysis of Survey Responses. Developed cluster analysis and discriminant analysis methodology to determine the factors associated with customers’ preferences for certain consumer products. • Price Forecasting. Using the latest theoretical developments in time series forecasting, developed methodology to improve wholesale electricity price forecasts. • Sample Design and Statistical Analysis for Various Studies. • Litigation Research. Designed numerous samples and analyzed results to assist attorneys in developing defenses for equal employment and anti-trust cases. |
Additional Experience
Expert Witness Experience |
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Designed numerous samples and analyzed results to assist attorneys in developing defenses for equal employment and anti-trust cases. |
Training / Seminars |
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"Deposit Forecasting", 2007 Quantitative Risk Management BSM Conference “Incorporating Load Response into Utility Operations and Planning,” 1995 International Energy Program Evaluation Conference “Customer Response to Voluntary Time-of-Use Electricity Rates: New Evidence from a Controlled Experiment,” 1994 Innovative Electricity Pricing Conference |
Marketing Experience |
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• Market response and mix analysis for CPG industry • Rate and demand analysis for energy industry • Market segmentation analysis for marketing industry • Deposit and prepayment/default modeling for financial institutions |
Other Relevant Experience |
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• Excellent communication skills • Proven ability to identify problems, analyze needs, and develop strategies to solve problems • Statistical model development and implementation of original research to supply information to business decision makers • Preparation and presentation of research results and recommendations to clients. • Total Factor Productivity measurement: Index number analysis and econometric estimation |
Language Skills
Language | Proficiency |
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Persian (Farsi) | Mother language. Very proficient. |
Fields of Expertise
accuracy, forecasting, applied statistics, statistics, curve fitting, customer segmentation, market segmentation, econometric model, econometrics, estimate, economic analysis, economics, market trend, trend forecasting, marketing mix, survey statistics, financial forecasting, economic forecasting, education statistics, mortgage banking, business economics, consumer marketing, affiliate marketing, loan, banking, branding, index pricing, energy economics, promotion, Bayesian probability, F distribution, consumer product marketing, stability testing, flexible statistical model building, market forecasting, sensitivity analysis, data correlation, acceptance sampling, linear prediction, applied mathematics, analysis, cost-benefit analysis, marketing, probability, prediction theory, histogram, factor analysis, discriminant analysis, bivariate analysis