Expert Details
Television, Media, Print Journalism, Newspapers
ID: 729111
United Kingdom
She was a print reporter on national newspapers and specialist journals before moving into broadcast journalism and joining the BBC. As a television producer she worked on news and current affairs, documentaries and investigative programmes, then specialised in live events.
This broad range of knowledge, skills and experience provides Expert with a powerful insight into how the media operates and the best way for companies and organisations to deal with journalists and raise their profile. She now runs the successful media consultancy and training company, Employer, which provides expert media support to clients ranging from Nokia to the University of Cambridge. This includes training in media and interview skills, and crisis communications, as well as providing strategic advice on how to handle the media.
She has worked closely with a client who wanted to frame an effective response to a government review into their industry. This included helping to develop and frame key messages in response to the review, working out the best means to response, including timings, sourcing press conference locations, advising on press conference management and rehearsing both press conference and different types of interview, bringing in specialist a presentation trainer and providing support and advice on the day of the review. She was called in by a client who had a marketing background, and who had recently been appointed to handle media relations for his organisation. Expert devised a bespoke day in which she advised on how to develop and widen his media contacts, worked on potential positive stories about his organisation, did some one-to-one interview skills training, advised him on how to brief and potential colleagues for media interviews, and worked on the organisation's response to some potentially difficult issues.
Education
Year | Degree | Subject | Institution |
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Year: 1988 | Degree: NCTJ/Westminster Press Diploma of Journalism | Subject: Journalism | Institution: Westminster Press Editorial Training School |
Year: 1988 | Degree: MA | Subject: History | Institution: University of St Andress |
Work History
Years | Employer | Title | Department |
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Years: 2008 to Present | Employer: Undisclosed | Title: Director | Department: |
Responsibilities:Expert is a director of Employer, responsible for providing clients with expert media training and consultancy, plus business development and sales and marketing. |
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Years | Employer | Title | Department |
Years: 1995 to 2008 | Employer: BBC | Title: Producer | Department: Live Events & others |
Responsibilities:Responsible for producing a wide range of programmes, including news and current affairs, investigations and live events. |
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Years | Employer | Title | Department |
Years: 1993 to 1995 | Employer: Freelance Reporter | Title: Freelance Reporter | Department: |
Responsibilities:Television and print reporting for a range of clients, including the Daily Mirror and other newspapers. |
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Years | Employer | Title | Department |
Years: 1988 to 1993 | Employer: Evening Echo & others | Title: Reporter | Department: News |
Responsibilities:Newspapers and magazines including Evening Echo Basildon, Pulse and Medical Business. Responsible for generating story ideas, writing news and features, specialist health reporting including maintaining contacts and deciding editorial content of magazine. |
Additional Experience
Training / Seminars |
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Interview Skills Training/Media Training - training clients in how to conduct powerful and persuasive interviews with the media, including practical exercises. Crisis Communications Training - training clients in how to handle the media during a crisis, including practical exercises. Practical Media Workshop - full day workshop teaching clients how to promote themselves to the media with practical support in writing articles and press releases. Press Release Writing - half day workshop in how the media works and how to write press releases. Insight to the Media - workshops of varied durations explaining how the media works and how clients can make the most of it to boost their profile and image. |
Other Relevant Experience |
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Television and video production. |