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Expert spent 11 years in the audio/video retail industry. During that time he was responsible for the following:

• Start-up -- develop retail chain from inception to twenty-two stores at $48,000,000 in annual revenues
• Sales, marketing, purchasing, advertising, corporate development, and P&L responsibilities
• Designed and implemented sales/distribution strategies for four proprietary (house brand) product lines with annual revenues of $10 million
• Start-up of in-house advertising agency which became a separate business with several prominent clients including Tower Records (largest sales/distribution of records in the US) and Griffith Park Observatory
• Developed new sales and marketing programs increasing sales of multi-store chain from $90,000,000 to $140,000,000
• Restructured sales/marketing and advertising departments
• Created and introduced new radio and television sales and marketing campaigns
• Created/implemented new pricing structures and planned/managed all new product introductions and promotional activities
• Start-up of in-house advertising agency which became a separate business with several prominent clients including Tower Records (largest sales/distribution of records in the US) and Griffith Park Observatory

Laing Thermotech, Inc. San Diego, CA
President C.E.O.
• Increase sales from $9 million to $23 million in 2.5 years
• Develop infrastructure, sales, marketing and product design
• Direct responsibility for company performance and bottom line
• Develop existing distribution and create new sales networks
• Develop infrastructure and systems in all areas of company to meet growth needs
• Redesign/augment existing products and develop new products for new applications in a variety of markets
• Develop company into a leading manufacturer in the three separate divisions (Plumbing and Heating, Spa Industry, Industrial Sales)


Dimension One Spas, Inc. San Diego, CA
Chief Operating Officer
• Increased sales from $6 million to $30 million
• Increased net profit from 3% to 17%
• Developed infrastructure, sales, marketing and product design
• Direct responsibility for all management, company performance and bottom line
• Created and designed multiple product lines and patents
• Brought company to a position of product design leadership within the industry
Pathfinder Computer Centers, Inc. Los Angeles, CA
Co-founder, Owner, President
• Company start-up and strategic planning for one of the first micro-computer retail store chains – transition period from mini to micro business computers and solutions
• Opened 18 retail stores and developed company sales to $45 million in two years
• Generated and executed all corporate policies and procedures
• Developed retail, mail order and direct selling techniques
• Vendor, manufacturer, and customer negotiations
• Took company public in 1984 on OTC exchange (PATHU)

University Stereo, Inc. Los Angeles, CA
Vice President Sales and Marketing
• Start-up -- develop retail chain from inception to twenty-two stores at $48,000,000 in annual revenues

Federated Group Los Angeles, CA
Vice President Sales and Marketing
• Developed new sales and marketing programs increasing sales of multi-store chain from $90,000,000 to $140,000,000
• Restructured purchasing, inventory control, sales/marketing and advertising departments
• Created and introduced new radio and television sales and marketing campaigns
• Created/implemented new pricing structures and planned/managed all new product introductions and promotional activities

1972 to 1980 University Stereo, Inc. Los Angeles, CA
Vice President Sales and Marketing
• Start-up -- develop retail chain from inception to twenty-two stores at $48,000,000 in annual revenues
• Sales, marketing, purchasing, advertising, corporate development, and P&L responsibilities
• Designed and implemented sales/distribution strategies for four proprietary (house brand) product lines with annual revenues of $10 million
• Start-up of in-house advertising agency which became a separate business with several prominent clients including Tower Records (largest sales/distribution of records in the US) and Griffith Park Observatory

Duber Security, Inc. Los Angeles, CA
Vice President Sales and Marketing
• Developed new sales and marketing strategies to enable merger or public offering (acquisition completed in 1988 by Borg Warner)
• Monitored and coordinated all company departments for multi-branch entity with 1100 employees
• Designed new advertising formats and developed new corporate image, corporate manuals and corporate brochures
• Developed new sales program(s) for direct sales (8 month increase of 38%)

Expert has opened and developed 42 retail stores in the consumer electronics industry, including but not limiited to, audio/video and computers and peripherals. He has opened and developed 5 spa/hot tub stores and trained owners of more that 550 spa/hot tub stores on store growth, management and development.

Expert spent 11 years in the audio/video retail industry. During that time he was responsible for the following: • Start-up -- develop retail chain from inception to twenty-two stores at $48,000,000 in annual revenues • Sales, marketing, purchasing, advertising, corporate development, and P&L responsibilities • Designed and implemented sales/distribution strategies for four proprietary (house brand) product lines with annual revenues of $10 million • Start-up of in-house advertising agency which became a separate business with several prominent clients including Tower Records (largest sales/distribution of records in the US) and Griffith Park Observatory

Developed new sales and marketing programs increasing sales of multi-store chain from $90,000,000 to $140,000,000 • Restructured sales/marketing and advertising departments • Created and introduced new radio and television sales and marketing campaigns • Created/implemented new pricing structures and planned/managed all new product introductions and promotional activities

Laing Thermotech, Inc. San Diego, CA
President C.E.O.
• Increase sales from $9 million to $23 million in 2.5 years
• Develop infrastructure, sales, marketing and product design
• Direct responsibility for company performance and bottom line
• Develop existing distribution and create new sales networks
• Develop infrastructure and systems in all areas of company to meet growth needs
• Redesign/augment existing products and develop new products for new applications in a variety of markets
• Develop company into a leading manufacturer in the three separate divisions (Plumbing and Heating, Spa Industry, Industrial Sales)


Consumer electronics chain stores - develop entry level business strategy - sales and marketing plans - develop marketing and administrative programs and train personel on execution of same - extensive product trainingSpa retail outlets - develop business strategy - sales and marketing plans - sales training - develop marketing and administrative programs Sales Rep organizations - develop distribution channels - customer relations - sales training - product trainingManufacturing - manufacturing processes - quality control - collateral development - sales and distribution