Expert Details
Social Media Marketing
ID: 734897
California, USA
For the above work and expertise, Expert has been featured on NBC News, CNBC, Huffington Post, Newsday, TechCrunch, VentureBeat and named an Instagram Marketing Expert from Foundr Magazine and Social Media Examiner.
Expert's strong understanding of the digital landscape comes from her career managing social media for large brands like Virgin America and scaling startups in the social media selling, influencer marketing, television video clipping, and mobile shopping product space.
Expert is a consultant with clients in Europe, NYC, and Silicon Valley where she provides: editorial content and strategy, growth marketing, copy writing: email marketing, ghostwriting, company decks, white papers, and case studies, paid and organic social media outreach, personal brand strategy, and partner and influence marketing.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2012 | Degree: MBA | Subject: Business | Institution: University of San Francisco |
| Year: 2006 | Degree: BA | Subject: Communications | Institution: UC San Diego |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2014 to Present | Employer: Undisclosed | Title: Marketing Consultant | Department: |
Responsibilities:Freelance consultant working with early-stage startups, venture firms, and agencies to provide editorial strategy, content marketing, social media strategy and execution, brand marketing, demand generation, website redesign, influencer strategy, product marketing, PR, and executive thought leadership.Clients Include: San Francisco, CA March 2014 - Present ● Digital Marketing Institute, Hero Digital, Volvo Cars Tech Fund, LiveRamp, GIST, Dote Shopping, TCGen Consulting, Always Hired, Revfluence, Captiv8, Creative Live, Splash Startup Mentor and Advisor: ● 500 Startups, Runway Innovation Hub, Lundbeck Foundation, Founders Embassy Freelance Writer: ● Publications include Forbes, Engadget, Social Media Examiner, KISSMetrics ● IBM Book of the Month, “Oh Snap, You Can Use Snapchat For Business” ● Featured on NBC News, BBC, NPR, Nasdaq, HuffingtonPost, Venturebeat, iHeart Radio |
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| Years | Employer | Title | Department |
| Years: 2014 to 2018 | Employer: Didja | Title: Director of Marketing | Department: Marketing |
Responsibilities:Expert is currently responsible for the following:Content Marketing: eBooks, Blog Posts, Organic Social Media, Guest Posts Paid Social Media and Mobile Advertising Influencer Marketing Strategic Partnerships Email Marketing: Customer Retention and Lead Generation Intern Management Product Marketing and Development PR and Analyst Relations ● Manage all aspects of the Clippit app including influencer relationships, partnerships, advertising, community outreach, product development, social media and content marketing, legal issues, and data analytics. ● Key member of LocalBTV launch in Phoenix, Los Angeles, and Bay Area. Collaborate with the PR agency to cultivate brand messaging and utilize Facebook advertising to acquire new users and secure audience engagement. PR coverage on Cheddar, CNBC, SF Chronicle. |
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| Years | Employer | Title | Department |
| Years: 2012 to 2014 | Employer: VIDDER | Title: Social Media Manager | Department: Marketing |
Responsibilities:As the sole social media touchpoint at Virgin America, Expert created and executed on all brand-facing social content across all social media channels. These channels included Facebook, Twitter, Instagram, Vine, Pinterest, and the company blog, Flyer Feed.● Owned all aspects of lead generation. Built out inbound and outbound strategy and managed Salesforce database of over 70,000 leads which were generated from webinars, tradeshows, analyst events, and email campaigns. ● Created email strategy, wrote, and executed over 700 emails using HubSpot to nurture and educate the cybersecurity audience on Vidder’s product offering. ● Wrote non-technical blog posts, produced all social media content, and pitched press about our WestPoint intern program which led to coverage in Politco and CSO Online. Among other significant accomplishments, Expert: • Generated $8 million in conversion sales, a 68% year-over-year improvement, through the creation and execution of all paid and organic social media content. • Managed digital and social campaigns for brand, elevate, and airline partners including but not limited to San Francisco Giants, Los Angeles Clippers, LucasFilm, Singapore Airlines, Emirates Airlines, YouTube, Virgin Mobile, Virgin Produced. • Implemented social media and promotional support for the #VXsafetydance video which garnered 727+ million media impressions and $18.7+ million in AEV. • Coordinated social media efforts for five new market destinations including execution of a Google + Hangout in a plane with Sir Richard Branson and Mashable's CEO Pete Cashmore. • Spearheaded a variety of multi-platform campaigns for Valentine's Day, San Francisco Gay Pride, Summer of Selfies, San Francisco Giant's Virgin America Day at AT&T Park, Pinterest Place Pins, Facebook for Business, and Karl The Fog |
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| Years | Employer | Title | Department |
| Years: 2014 to 2015 | Employer: Soldsie | Title: Marketing Manager | Department: |
Responsibilities:● Increased leads by 125% and revenue by 65% in 3 months.● Redesigned entire website and all brand assets leading to 20% MoM website traffic. ● Managed PR agency relationship and wrote articles featured in Entrepreneur Magazine and Independent Retailer. ● Generated over $25,000 from email campaigns including webinars, monthly newsletters, and product announcements. ● Built influencer marketing strategy and relationships for top sellers |
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| Years | Employer | Title | Department |
| Years: 2012 to 2012 | Employer: VIRGIN AMERICA | Title: Social Media Coordinator | Department: Marketing |
Responsibilities:Expert maintained the editorial calendar and served as the primary author for Kiva Blog. Among other major responsibilities, she:• Produced all social media content resulting in upwards of 2500 likes per post. • Executed social media partnership with Nick Kristof and Sheryl Wudunn's "Half the Sky." • Live-tweeted "Half the Sky" documentary premiere which garnered up to 125 retweets per tweet. • Voice of Kiva for Economic Empowerment TweetChat with Half The Sky, Heifer International, and Women's World Banking. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2010 | Employer: Various: Winkleman Public Relations, Show-N-Tell: The Musical, Animal Fair | Title: PR Assistant | Department: Marketing |
Responsibilities:Expert organized Animal Fair Magazine’s Halloween Pet Costume Benefit, which raised over $25,000 for the Humane Society of New York City and generated top-tier media, including Bravo's Real Housewives of New York City, The Today Show, and New York Times. Among other achievements, Expert:* Secured placement of Animal Fair Magazine on the opening bell of the NASDAQ Marketplace * Worked as an assistant to Kelly Cutrone of People's Revolution (The Hills/America's Next Top Model) for media outreach, event execution, and celebrity appearances for Fall Fashion Week Collections * Served as liaison to Broadway producers and investors to garner media interest and financial investment for Show-n-Tell: The Children's Musical * Worked in non-profit PR for clients including Big Brothers Big Sisters of NYC, Jewish Home Lifecare, and Association for Metroarea Autistic Children |
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| Years | Employer | Title | Department |
| Years: 2007 to 2008 | Employer: Manning, Selvage & Lee | Title: PR Assistant Account Executive | Department: Marketing |
Responsibilities:In this role, Expert's clients included Dreyer’s Ice Cream, Reebok, General Motors, Best Buy, Akeena Solar, International Children’s Games, NAMM, and San Francisco Zoo. |
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Additional Experience
| Expert Witness Experience |
|---|
| Expert is an Snapchat expert witness for a case in New York City. Acknowledged by an arbitrator as a Snapchat Expert Witness and worked with the NYC-based law firm. Her experience included: - Wrote an eight-page expert letter / affidavit - Defended my work and opinion in a 7-hour deposition - Read extensive testimony, reviewed evidence, and provided well-researched content for case - Created an errata from my testimony - Attended and was ready to testify in arbitration - Worked closely with attorneys to educate them on social media practices and product features |
| Training / Seminars |
|---|
| She is a post-graduate lecturer at the Digital Marketing Institute focusing on Instagram and Snapchat and she is a thesis adviser for students there as well. |
| Marketing Experience |
|---|
| She has been in marketing for over 12 years working with large brands like Virgin America and Kiva, as well as, help scale Seed Stage to Series B startups. |