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Expert's broad background in personal care product development and marketing includes 15+ years of experience developing and marketing the following types of products: skin care, hair care, bath and body, sun care, soaps, candles, and cosmetics as follows: lipstick, eye shadow, blush, lip liner, eye liner, face powder and nail polish. She works with a number of manufacturers, container companies, and fragrance houses across the US as she attends to every detail of the development and marketing of personal care products. She is highly knowledgeable about cutting edge actives in personal care products, and specializes in anti-aging facial and body care--although she is by no means limited to the development of anti-aging products. She is also highly skilled at strongly positioning products to have the most unique possible selling advantage through her knowledge of the industry and excellent marketing communications skills.

Through conducting a competitive analysis, as a first step in working with a new client, Expert helps to best position her client's product within the marketplace to have a strong and unique selling advantage amidst the competition, thus enabling her to help the client build a strong and successful brand. From there, she writes and business plan for the client to help them obtain funding for their project and to ensure optimum success. She then helps the client select the best manufacturer for their product, with whom she works closely to help develop the product or product line.

She coordinates the components of graphic design, trademarking of product names, container selection, fragrancing, fulfillment of the products, testing of the products prior to launch, stability testing and developing marketing strategies for launching the product line. She, herself creates the marketing story around the product line and works with the website developer to ensure the integrity of the brand and its message is carried through every area of the website and on any collateral materials created to sell the products.

Four years ago a client contracted with Expert to help her develop a line of bath and body care products. Expert strongly suggested the client included idebenone, a super-antioxidant barely unheard of that that time, in order to position the body care line as anti-aging. Expert has a sense through her research of skin care, that this was where the market was going---an anti-aging focus not only for facial product, but for body care as well. At the time of her recommendation, which the client did agree to, there were only one or two anti-aging body care products on the market....today they are the norm. More often than not, in both mass and prestige markets, body care products have an anti-aging benefit. A client needed a business plan in order to secure a bank loan for her skin care line. The banker told her upon review of her plan, which was written by Expert, that it was one of the best business plans she'd ever seen. A client wanted a natural firming agent in all natural, no-animal products or chemicals skin care line. Expert suggested wheat protein on a conference call with both the client and the manufacturer (a highly respected chemist). The manufacturer said to his knowledge wheat protein did nothing to firm the skin. Expert was able to email him on-line resource information to substantiate her claim right during the phone call. Both client and manufacturer were very impressed. One of the top skin care and hair care product manufacturers in the country wrote a recommendation for Expert after working with her to develop several products during her time at Regis. He said, " Expert has her finger on the pulse of cutting edge ingredients and creating a unique selling advantage for a product unlike anyone else I've ever worked with in her capacity."With her strong abilities in the area of budget management and cost cutting for her clients, and because Expert saves every email, she is able to go to bat on behalf of her clients, holding the manufacturer to initial price quotes, which often mysteriously increase once the product is actually produced. She recently saved a client thousands of dollars on a single product in such an instance.