Expert Details

Senior Media and Marketing

ID: 736101 Maryland, USA

Marketing Executive with more than 25 years of experience working in Fortune 100 companies and global professional services organizations. Integrated media leader with a proven history of building innovative marketing platforms and campaigns that create brand equity and generate millions of dollars in incremental revenue. Expert at driving media plans and execution across channels, capturing audiences, building engagement and generating sustainable growth in both new and existing markets. Excels at designing omni-channel marketing campaigns based on data and insights and then leveraging analytics to optimize effectiveness, scale implementation and maximize revenue. Takes an analytical, results-driven approach while maintaining focus on innovation and learning.

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Education

Year	Degree	Subject	Institution
Year: 2001	Degree: MBA	Subject: Business	Institution: University of North Carolina at Chapel Hill
Year: 1996	Degree: Bachelor of Science	Subject: Management	Institution: Georgia Institute of Technology

Work History

Years	Employer	Title	Department
Years: 2018 to Present	Employer: Undisclosed	Title: Head of Marketing, Media & Customer Acquisition	Department: Marketing
Responsibilities: Responsible for Comapny’s global marketing strategies and programs across media platforms including television, digital, social, content and search. Control a budget of $150MM+ across B2C and B2B marketing. Manage brand marketing, media and channel teams of 70+ employees. Responsible for delivering full-funnel media and marketing strategies that maximize the effectiveness and efficiency of media across 14 brands. Focused on accelerating revenue growth, consumer engagement, e-commerce sales and new customer acquisition.
Years	Employer	Title	Department
Years: 2010 to 2018	Employer: Bank of America	Title: Senior Vice President - Enterprise Media Activation	Department: Marketing
Responsibilities: Executive leader of Bank of America’s Enterprise Media Activation Center of Excellence. Responsible for global paid media strategies and investments across traditional, digital and social channels. Oversaw all media activation and optimization while also leading channels including advanced TV, display, paid search, SEO, social media, digital content/video and integrated campaign programs for the Bank of America enterprise including Merrill Edge, Merrill Lynch and US Trust. Responsible for end-to-end campaign strategies, media planning and campaign development, brand and product positioning and channel innovation strategies.

Fields of Expertise

Campaign Marketing, B2B marketing, affiliate marketing, consumer marketing, advertising, ecommerce, search engine optimization