Expert Details
sales and marketing strategy across the technology industry. SaaS, HealthTech, FinTech.
ID: 738312
New Zealand
Her career path has seen a diverse range of sales, marketing and business growth roles which have provided her with a deep network of contacts and experiences which have developed the following skillset and attributes:
- Proven sales leadership, sales strategy and sales execution experience- over 15 years.
- Proven content strategy and project management experience.
- Excellent knowledge, expertise and execution of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
- Thrives off new challenges and working under pressure.
- Excellent content presentation skills.
- Outstanding organizational and time management skills.
- Excellent data analysis for decision-making skills
- Exceptional marketing and collaborative skills and the ability to apply the right tools for optimal output.
- Effective communication skills.
Has strong expertise in the setup and implementation of MarTech, including:
- CRM -Pipedrive, Salesforce, HubSpot, EngageBay, FreshSales, FreshWorks.
- Marketing Automation - Active Campaign, Mail Chimp, Outfunnel,
- Social Platforms - Hootsuite, Buffer, Sales Navigator, LinkedIn, Facebook for Business, Instagram, Twitter, YouTube
- Analytics - Power BI, Microsoft Excel, Google Analytics, Google Tag Manager
- Design & Creative - WordPress, Canva, Elementor, Grammarly
- Collaboration - Trello, Google Workplace, Microsoft Office Suite, Confluence, Notion
- Content, Communications & Advertising - Traditional, PPC (Google, Capterra, Social), Medium, Blogging, Vlogging, PodCasts
Having recently done the Leadership Circle 360 Survey project, Expert is full of fresh ideas and learnings on what it takes to be a successful and authentic leader. Having a background as a world-class athlete has helped her cultivate a motivational leadership style that gets results. Expert approaches all aspects of life guided by the core values of growth, curiosity, leadership, adventure, and most importantly, FUN!
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2022 | Degree: EMBA | Subject: Business | Institution: Queensland University of Technology |
| Year: 2021 | Degree: BNus/ BS | Subject: Business & Psychology | Institution: University of the Sunshine Coast |
| Year: 2002 | Degree: BS | Subject: Exercise Science | Institution: University of the Sunshine Coast |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2020 to Present | Employer: Undisclosed | Title: VP, Sales and Marketing | Department: Sales and Marketing |
Responsibilities:Lead the global Sales and Marketing team- with a focus n APAC and USA.Member of the leadership team and board. Lead the growth strategy |
|||
| Years | Employer | Title | Department |
| Years: 2019 to 2019 | Employer: Roubler | Title: Global Head of Partnerships | Department: Sales and Marketing |
Responsibilities:• Development of the overall Global Partner strategy• Managed the relationships with Key Partners- particular attention to Accounting, Finance and Healthcare • Led the partnerships team responsible for driving revenue and building relationships with partners as well as identifying entirely new indirect channels • Worked collaboratively with global/regional sales teams and go-to-market leads across marketing, commercial operations and product management to create strategies and increase revenue • The continuous review of client and market landscape and recommended, developed, and implemented new and creative approaches to ensure partnership objectives were met. • Developed success plans with key partners through project and relationship management • Implement marketing strategies in collaboration with in-house marketing teams • Worked with marketing to create playbooks and other assets to support the adoption of our partnerships • Implemented and partner events including webinars, breakfast meetings and workshops. • Success of the partnership program from a revenue perspective • Amplified the Roubler brand by attending industry events and networking opportunities |
|||
| Years | Employer | Title | Department |
| Years: 2014 to 2016 | Employer: Xero | Title: Senior Account Manager | Department: Sales and Marketing |
Responsibilities:As Senior Account Manager at Xero my role was to build strategic partnerships with Accountants and Financial Advisors to ensure that they were promoting Xero Solutions. I was responsible for growing my client base across QLD.This role involved territory management, lead generation, proposals, presentations, customer follow up and service. I presented to a range of audiences from front end users to partner level on a daily basis, as well as presenting large scale conference shows. During my time with Xero I worked from a home based office and have done for many years. I also enjoyed being part of a close knit QLD team. |
|||
| Years | Employer | Title | Department |
| Years: 2017 to 2019 | Employer: Renaissance Learning | Title: Senior Sales Executive | Department: Sales |
Responsibilities:The Account Executive role at Renaissance Learning saw me managing the sales function across QLD and NZ. Renaissance Learning resources help grow literacy comprehension and a love of reading for students from K-12. This is a diverse role that incorporates business development and growth from generating leads right through to presenting solutions to various stakeholders including Principals, Vice- Principals, Curriculum Coordinators, Librarians and Teachers. |
|||
| Years | Employer | Title | Department |
| Years: 2007 to 2011 | Employer: RL Datix | Title: Regional Vice President APAC | Department: Sales |
Responsibilities:As Account Director (Pacific Rim) with RL Solutions I managed and grew a portfolio of clients across the Public and Private Hospital sectors. RL Solutions makes healthcare software for patient feedback, incident reporting, risk management, patient safety, infection surveillance and claims. I was responsible for working with an existing client base across Australia and New Zealand as well as growing our client base across these regions. This role involved presenting to a range of audiences from front line users to executive level. I would see the full sales process right through from territory managment, lead generation, proposals and tender responses, presentations and customer follow up and service. |
|||
Career Accomplishments
| Licenses / Certifications |
|---|
| Channel Management CRM Neuroscience for Personal Development Leadership Circle Profile Salesforce Certified CPQ Specialist Certification |