Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

Retail Merchandising, Consumer Product Planning, Marketing, and Distribution

ID: 730578 California, USA

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Expert has 20 years of retail experience with special focus on Consumer Electronics Merchandising. He has successfully launched new categories for the retailers, and also turned around under-performing ones. His track record earned him numerous promotions and eventually became the Director of Merchandising for The Good Guys and managed a team of merchants who collectively oversaw all the personal, communication and IT categories like wireless, home office, PC, automotive and personal audio.

Expert is very highly skilled in analyzing business trends, data and cultural factors and developed business solutions for growth. Besides the retail background, Expert also has 10 years' international experience working with offshore factories to launch new brands or products for the factories who wants to do business in US directly and not thru OEM. He was in charge of product planning, pricing, marketing and distribution strategy for various factories. Products launched include Streamer Sirius Satellite Radio, Proton TV, Jeep Seat and Calvin Klein Home Furniture, plus several others. In this capacity, Expert also has experience negotiated licensed brands like Internet Phones for Dummies, Jeep and CK.

He was in charge of developing the pricing, marketing, and distribution strategy for Calvin Klein Home Furniture. He produced the marketing material and price sheet and oversaw the construction of the Show Room in High Point. The first show at High Point resulted in signing up about 50 high end dealers from US, Mexico, Australia, including Macy's.


Year Degree Subject Institution
Year: 1980 Degree: BBA Subject: Marketing Institution: University of Houston

Work History

Years Employer Title Department
Years: 2006 to Present Employer: Undisclosed Title: Marketing Consultant/Founder Department:
Expert provides marketing consulting services focused primarily on new consumer product launch. Topics and services include brand development, pricing, sales and marketing strategy, and distribution. Major projects include Calvin Klein Furniture, Jeep Seats, VoIP for Dummies, and Circle Communications.
Years Employer Title Department
Years: 2011 to 2011 Employer: Title: Director of Merchandising Department: Merchandising
Expert was in charge of pricing, promotion and presentation of all products on the site. Managed a team of 28 merchandisers.
Years Employer Title Department
Years: 2003 to 2006 Employer: The Brix Group, Inc. Title: VP/GM Department: Global Product Division
Expert directed the business planning and sales strategies in expanding product offerings through the launch of new product categories outside of their traditional wireless and trucking industries. Product offerings included Proton LCD televisions, Streamer satellite radios, and European office furniture.
Years Employer Title Department
Years: 1997 to 2001 Employer: Good Guys! Title: Director of Merchandising Department: Merchandising
He transformed a struggling electronics retail operation into a profitable one generating increased revenues and profits. Assumed direct accountability for the sales and margin management of the entire personal electronics category, including cellular, computer, home office, portable audio, telephone, video game and internet products and broadband services, totaling more than $250 million per year. Managed eight senior category managers and buyers.
Years Employer Title Department
Years: 1996 to 1996 Employer: Best Buy Title: Merchandising Manager Department: Merchandising
Expert was responsible for the improvement of their wireless and home office business worth $300 million.

Language Skills

Language Proficiency
Chinese He can read traditional Chinese and speak Cantonese fluently. And he can read simplified Chinese and speak Mandarin marginally.

Fields of Expertise

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