Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

Restaurants & Hospitality: Finance, Operations, Marketing, IT, Real Estate Development

ID: 739929 Colorado, USA

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Expert has over two decades of experience in the restaurant and hospitality industry. His expertise spans across various domains crucial to operational success. He has managed a network of over 150 locations with a combined revenue exceeding $250 million.

In his roles, he's responsible for all business functions, including marketing, operations, procurement, real estate, restaurant IT, and operational strategies. In navigating the complexities of this dynamic industry, he has honed his ability to orchestrate seamless operations while prioritizing customer satisfaction and profitability. Expert is well versed in devising innovative marketing campaigns to optimizing procurement processes and leveraging technology to streamline operations. Beyond hospitality, he has spearheaded initiatives to identify and capitalize on lucrative real estate opportunities. His comprehensive understanding of restaurant IT has facilitated the integration of cutting-edge technologies to enhance efficiency and elevate the guest experience.

Core Competencies: Operational Due Diligence; Financial Analysis; Business Management; Mergers and Acquisitions; Budgeting/Forecasting; Risk Management; Capital Raises; Leadership Development; Strategic Planning


Year Degree Subject Institution
Year: 2006 Degree: MBA Subject: Finance Institution: University of North Carolina Charlotte
Year: 1997 Degree: BS Subject: Finance Institution: University of Alabama

Work History

Years Employer Title Department
Years: 2020 to Present Employer: Undisclosed Title: CEO Department:
– Oversee four different brands with a $70M+ budget for 17 restaurants comprised of ~1000+ employees across five states
– Reengineered the menus in all brands to lower food cost and improve labor while increasing ticket average and sales
– Introduced new marketing plans and budgeting processes to help streamline the business and achieved record sales and profits
– Negotiated new MDA and managed supply chain for all brands
– Implemented a guest survey program and employee survey program to increase moral and gather guest data
– Managing COVID-19 guest and employee related issues
– Developed and opened three new restaurants and have built a pipeline of four additional units through the end of 2023
– Revamped new unit training plan as well as existing location front line and management training program using technology to speed up and improve training
– Increased SLEBITDA by 50% in my first full year as the CEO
– Using digital marketing developed a one of a kind in the industry subscription-based loyalty program that has an annual revenue of over $100,000 per location
Years Employer Title Department
Years: 1999 to 2020 Employer: SD Holdings Title: CEO Department:
SD Holdings is a restaurant franchising company that was founded in 1999 and operates four brands with 150+ units across seven states.

– Oversaw a $200M budget for 150+ restaurants (four brands) comprised of ~2000+ employees in 11 states
– Achieved positive sales growth (18 out of 20 years) due to operational excellence and high efficiency
– Built a senior leadership team (15+ personnel) over a 15-year span while ensuring maximized productivity
– Dealt with regulatory and taxing authorities across 13 states in order to ensure adherence to compliance
– Implemented POS system changes and PCI compliance across all brands

– Acquired and sold $100M+ in assets throughout 12 separate transactions across the United States
– Collaborated with private equity firms, banks, angel investors, developers, franchisors, and franchisees
– Managed sale leaseback processes of 60+ units throughout multiple transactions
– Facilitated quarterly meetings with Board of Director to present reports

– Managed $1M - $2M+ marketing campaigns, including NFL and NBA sponsorships
– Oversaw new product rollouts (promotional offers, services) across all brands throughout 100+units
– Presented at 10+ industry conferences across the country and in the United Kingdom (200+ attendees)

– Developed 50+ de novo units over a 20-year span, managed full cycle development operations
– Built the business from one McAlister’s Deli location in 1999 to 150+ units across four brands in ten states
– Brands: Sonic, MOD Pizza, Fuzzy’s Taco Shop, McAlister’s Deli

Career Accomplishments

Awards / Recognition
– Multi-Year Franchisee of the Year
– Multi-Unit Franchise Conference Board Member
– Sonic Games Gold & Silver Winner
– McAlister’s Deli President’s Circle Award Winner

Fields of Expertise

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