Expert Details

Representing Manufacturers, Representative Agreements, Distribution, Distributor Agreements, etc.

ID: 723618 California, USA

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For several years, expert managed all sales and marketing activities throughout Asia-Pacific for an American semiconductor company. Upon his entry into the Asian market, his company had a sales presence in Japan and Hong Kong. He created a sales and marketing presence in Taiwan, South Korea, Singapore, Malaysia, India and Thailand. During this time, he created networks of industrial distributors and manufacturers' representatives in order to minimize the time-to-market. He was able to grow sales in Asia (exclusive of Japan) from $10 million to over $175 million, and sales in Japan from 12 billion Yen to over 26 billion Yen.

For over two decades, half of the sales for which he was responsible were made through industrial distributors. He managed sales and relationships with all of the distributors involved. During this time, he was involved with creating his company's distribution strategies while simultaneously upgrading the the quality and size of distributors.

He was his company's primary interface with its largest distributors as those distributors grew sales from $100 million to several billion dollars. For two years, Expert served as SVP of Sales and Marketing, and president, for a $100 million North American industrial distributor. The distributor sold American and Japanese products throughout the USA.

During expert's tenure in American and Asian markets, he sold product on a direct basis, through manufacturers' representatives, and through distribution channels. Use of the distribution channel proved particularly valuable when growing sales in emerging markets. In Asian markets, he developed unique terms and conditions for dealing with particular distributors in order to exploit rapidly emerging markets.

When responsible for the Asia-Pacific market, expert developed marketing strategies for each of the markets involved. He migrated his company's strategy from the use of traveling foreigners, to expatriate managers, to local nationals. In the Japanese market, he developed marketing and advertising strategies that were completely different from those used in America and Europe.

Expert was responsible for all product marketing while managing the Asia-Pacific operations for an American company, and later, for managing the North American operations for a Dutch multinational company. His sphere of marketing includes product marketing, corporate marketing, as well as management of sales through direct teams, distributors and manufacturers' representatives. Expert has worked as an expert witness in cases involving representative agreements, mergers and acquisitions, distribution agreements, intellectual property, and asset purchase agreements. He has testified in deposition, arbitration, and trial.

He developed a representative agreement and a distribution agreement for a fabless semiconductor manufacturer. Later, he negotiated for the manufacturer, one contract with a distributor and one contract with a manufacturers' representative.He created the first Representative Agreement for a manufacturer of consumer electronics furniture. He reviewed and upgraded an existing Distribution Agreement for the same manufacturer.He performed as an arbitrator between the buyer and seller of a small business. Both the buyer and seller were represented by attorneys. Upon review of all applicable documents in the case, he held an eight-hour hearing, allowing both parties to state their claims and counter-claims. Upon completion of the hearing, he produced a final report and decision.

Education

Year Degree Subject Institution
Year: 1973 Degree: MBA Subject: Finance, Marketing Institution: California State University Sacramento
Year: 1971 Degree: BSEE Subject: Electronic Engineering Institution: California Polytechnic State University

Work History

Years Employer Title Department
Years: 1998 to 1998 Employer: Undisclosed Title: President, CEO Department: Undisclosed
Responsibilities:
He was responsible for all operations of the VC-funded Internet start-up company.
Years Employer Title Department
Years: 1994 to 1998 Employer: Undisclosed Title: VP, North American Sales & Marketing Department: Undisclosed
Responsibilities:
He managed a team of 420 throughout North America, generating $870 million in revenue annually. The sales channel consisted of direct sales, manufacturers' representatives and industrial distributors.
Years Employer Title Department
Years: 1988 to 1992 Employer: Undisclosed Title: Vice President, Sales & Marketing, Asia Pacific Operations Department: Undisclosed
Responsibilities:
He managed a team of 200 in Japan, Korea, Taiwan, Hong Kong and Singapore, growing revenue from $100 to $360 million annually. His responsibility included sales, marketing, finance, logistics, IT, physical distribution, quality, reliability, HR and design.
Years Employer Title Department
Years: 1988 to 1992 Employer: Undisclosed Title: President Department: Undisclosed
Responsibilities:
He managed a team of 200 in Japan, growinging revenue from ¥12 to 26 billion annually. His responsibility included sales, marketing, finance, logistics, IT, physical distribution, quality, reliability, HR and design.
Years Employer Title Department
Years: 1984 to 1988 Employer: Undisclosed Title: VP, North American Sales & Marketing Department: Undisclosed
Responsibilities:
He managed all field sales & marketing throughout North America, to OEM customers and distributors.

Additional Experience

Expert Witness Experience
He works frequently as an expert witness in cases between suppliers, manufacturers' representatives, and industrial distributors. He has delivered opinions in cases surrounding representative and distribution agreements. Through 2010, he has been deposed eight times; he has testified in arbitration six times; and he has testified at trial, (California Superior Court) three times. He was declared an expert witness in several additional cases.

Career Accomplishments

Associations / Societies
Business Marketing Association, Forensic Expert Witness Association, IMC-USA, American Management Association, American Marketing Association. Formerly a member of the Institute of Electrical and Electronic Engineers.
Publications and Patents Summary
He has 36 articles published on issues relating to distribution relationships and agreements, manufacturers' representatives and representative agreements, and creating sales presences in foreign markets.

Fields of Expertise

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