Expert Details
Recruitment & Marketing: SEO, SEM, Social Media, PPC, Google Analytics, WordPress, etc.
ID: 738886
Tennessee, USA
In his roles, Expert has increased website traffic by 50% using on-page and off-page online marketing techniques (Search Engine Optimization, Search Engine Marketing, SEO, SEM, Content Marketing, Google Analytics, SMM, & Sales Funnels). He has managed $.5MM ads budget & increased sales by 25%.
Expert was Named Top 10 Branding Experts to follow in 2016 by Sujan Patel (Founder, mailshake).
Technical Skills: WordPress, Excel, PowerPoint, SPSS, Google Analytics, Online Sales, Salesforce, CRM, Link Building, Google Adwords, Facebook Ads Manager, Amazon Ads, PPC, Direct Sales, Telesales, Sales Training, Google Webmaster Tools, YouTube SEO, SEO, CSS, SEM, SMM, Microsoft PowerPoint, Microsoft Excel, Content Writing & Twitter Marketing, Outlook, Recruitment, Talent Acquisition, Human Resources (HR), Budgeting, Sourcing, Strategic Planning, Information Systems (IT), Technical Support, Windows, Google Keyword Planner, Open Site Explorer, Ahrefs, Evernote, IFTTT, and Google Alerts, OneNote, Canva, Piktochart, SlideShare, Adobe Photoshop, Adobe Illustrator, paid social advertising, media buying, UX UI design, data science, data visualization, Consumer Behavior Insights, Microsoft Word, Compulsion, Statistics Analysis, Macros, Sales and Marketing, Translation, Customer Insights, Product Marketing, Entrepreneurship, SPSS, Statistics Quantification (Science), Data Analytics, Online Marketing Consultant, Digital Marketing Manager, Market Researcher, Marketing Research Analyst, Data Analytics, Information Technology, Predictive Forecasting, Marketing Strategy, Qualitative Analysis, Quantitative Analysis, Customer Relationship Management, Sampling, SQL, Outbound Calling, Compliance, Computer Science, Tableau, SSAS, SSIS, Power BI.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2022 | Degree: MBA | Subject: Business Project Management Concentration: Business Project Management | Institution: University of Memphis, Memphis, TN |
| Year: 2014 | Degree: BA | Subject: Cognitive Science | Institution: University of Memphis |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2021 to Present | Employer: Undisclosed | Title: Recruiting Specialist | Department: |
Responsibilities:● Strategic and consultative partner to Google stakeholders & hiring managers with the responsibility of developing a talent strategy that best suits Google's needs & market conditions.● Promote positive relationships and strong partnerships among Google and candidates. ● Proactively gather market intelligence & execute employment branding strategy. ● Present a slate of candidates to meet deliverables and SLA's |
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| Years | Employer | Title | Department |
| Years: 2021 to 2021 | Employer: W.M. Barr & Company, Inc. | Title: E-commerce Manager | Department: |
Responsibilities:● Optimized all CPG eCommerce product listings with a focus on listing descriptions, photos, and other product information and assets to deliver sales growth 26% growth in E-commerce sales YoY.● Worked with Barr Sales Account Managers to ensure product pages meet retailer scorecard expectations and addressed content voids or issues of retailer scorecard non-compliance - scorecard scores increased by at least 10% at each core retailer: Walmart, Amazon, The Home Depot, and Lowe’s Home Improvement. ● Evaluated current content and product listing processes. ● Identified solutions and made recommendations to maximize workflow efficiencies, which led to an 11% growth in employee production as compared to the current benchmark |
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| Years | Employer | Title | Department |
| Years: 2019 to 2020 | Employer: Robert Half International | Title: Recruitment & Online Marketing Manager | Department: |
Responsibilities:● Generated $50k in placement fees as a full-cycle recruiter within the first 3 months by placing 5 qualified IT professionals in their dream jobs.● Participated in local trade association & networking events to solidify Robert Half’s presence in the local business community, leading to a 23.4% increase in candidate satisfaction rating. ● Developed social media strategies & candidate engagement programs by hosting local networking event Tech-on-Tap. ● Analyzed & interpreted large data sets from Salesforce using regression analysis in Excel & created PowerPoint presentations for weekly team meetings. |
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| Years | Employer | Title | Department |
| Years: 2018 to 2019 | Employer: Facebook | Title: Video Marketing Consultant | Department: |
Responsibilities:● Create, promote & monetize videos for Facebook to receive 86+million views.● Generate $150k in revenue in 2019 to date as a Launchpad Creator via Facebook video monetization. ● Conduct marketing research to identify video trends & create/optimize videos; accordingly, predictive forecasting and keyword research led to 23.8% increase in video views. |
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| Years | Employer | Title | Department |
| Years: 2017 to 2018 | Employer: Tombras Group | Title: Social Media Marketing Manager | Department: |
Responsibilities:● Managed & grew Facebook fan page of client, Glanbia Performance Nutrition Isopure, to 750k fans a 15% growth via organic & paid ads & viral video content.● Pioneered weekly team meetings to develop content & social media strategies which were implemented across all product distribution channels including Amazon & social media, which led to at least a 20% increase in sales via social media. ● Led a team of 5 to conduct internal education seminars. Enhanced team integration and generated 40% cost savings on the internal education process. |
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| Years | Employer | Title | Department |
| Years: 2013 to 2017 | Employer: Chowdhury’s Digital | Title: Digital Strategy Consultant | Department: |
Responsibilities:● Consulted with venture-backed startups & local businesses to increase website traffic & convert visitors into customers via content marketing, on-page & off-page optimization, and SMM.● Demonstrated in-depth knowledge of all major online paid marketing platforms: Google AdWords, Amazon, Facebook, Bing, etc. and was able to generate $20k in profit in 3 months with Amazon FBA store for personal brand Organic Allure. ● Utilized conversion optimization techniques including ad testing, landing page design and testing, and bidding tools/techniques to increase conversion rate optimization score of WestCoastVapeSupply.com by 28%. |
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Career Accomplishments
| Associations / Societies |
|---|
| Alpha Lambda Delta Honor Society, 2010-2014 Golden Key Honor Society, 2010-2014 Carson Circle Scholarship Recipient, 2013 |
| Professional Appointments |
|---|
| University of Memphis Chess Club Founding President |
| Awards / Recognition |
|---|
| Named Top 10 Branding Experts to follow in 2016 by Sujan Patel (Founder, mailshake) |
| Publications and Patents Summary |
|---|
| Writer: HuffPost, Thought Catalog, Business.com |