Expert Details

Rebates, Rewards, Gift Cards, Consumer Protection, Promotion Deployment

ID: 730390 Minnesota, USA

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Having managed 50,000 B-to-C and B-to-B marketing initiatives in virtually every imaginable sector, Expert has gleaned more information about how programs are deployed, received and interpreted than any resource in the country. He also specializes in understanding state escheatment requirements for uncashed rebate checks in the unclaimed property category and Federal Trade Commission regulations regarding unfair or deceptive business practices in advertising, marketing and promotion.

Expert Witness defending fulfillment supplier. Expert witness defending online retailer. Expert witness defending online retailer.Assisting marketer evaluate promotional spending.
Assist marketer comply with unclaimed property regulations.
Assist marketer identify appropriate marketing services vendor.

Education

Year Degree Subject Institution
Year: 1973 Degree: B. A. Subject: Speech Communications Institution: University of Denver

Work History

Years Employer Title Department
Years: 2004 to Present Employer: Undisclosed Title: CEO & Founder Department:
Responsibilities:
Available upon request.
Years Employer Title Department
Years: 2000 to 2004 Employer: Archway Marketing Services Title: Senior Vice President Department:
Responsibilities:
Sales and marketing - Consumer Packaged Goods Sector
Years Employer Title Department
Years: 1985 to 2000 Employer: Young America Corporation Title: Vice President & Equity Partner Department:
Responsibilities:
Available upon request.

Government Experience

Years Agency Role Description
Years: to Present Agency: NTIA Role: Program Management Office Description: Identification & Control of Waste, Fraud and Abuse

International Experience

Years Country / Region Summary
Years: 2011 to Present Country / Region: Germany Summary: Strategic Marketing Challenges & Opportunities in the Digital Age.Presentation to the American German Business Club.

Additional Experience

Training / Seminars
PMA, UPPO, SOCAP
Vendor Selection
Fulfillment, sales promotion and marketing services agencies and suppliers.
Marketing Experience
Marketing & Promotion
Other Relevant Experience
Unclaimed Property;
Consumer Protection

Fields of Expertise

advertising, consumer choice prediction, consumer product marketing, marketing communications, promotion, cross marketing, consumer focus group, consumer product, market research

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