Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

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Expert Details

Product Development in Oils & Fats, Margarines, Spreads, Butter, Peanut Butter, etc.

ID: 724526 Indiana, USA

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Expert has extensive knowledge and experience in the use of food grade synthetic antioxidants like Tocopherols, TBHQ, BHA, BHT, citric acid, etc., in the edible oils and spread products. Among the natural antioxidants, the favorite is the extract of Rosemary. He has data & graphs with comparative efficacies of different antioxidants. One of my filed patents is for use of Rosemary in a Cooking oil spray.

Expert did his BS in Applied Chemistry from Karachi University in Pakistan. He studied a lot of different food industries, including Fats & oils, dairy, biscuits, etc.

During his 5 years as Food Scientist at Land O' Lakes Inc., expert developed extensive study of the Butter and Butter Fat derived products. Some of the new products that he developed at Land O' Lakes include the ever popular Spreadable Butter, Soft Butter for Baking & Light Spreadable Butter.

He has developed and commercialized more than 28 Food Products (including New Products and Reformulation, product re-stage). Out of those, about 8 were Retail and the rest were Food Service of Industrial products, serving some of the biggest Food companies in the world. He is well versed in the 'Stage Gate' process of New Product Development, from concept development till commercialization. Expert is a strong believer in the upfront consumer/customer work to better define the product concept and thus the finished product success criteria. Upfront sensory and market research work has been the key to the success of his products. His biggest new retail product launches are 'PAM Professional' and 'Land O' Lakes Spreadable Butter'.

Expert has 15 years practical experience in the areas of oils and fats.
Unilever Company: Food Scientist/ Shift Manager- He learned the edible oil refining (chemical refining, bleaching, hydrogenation, interesterification, deodorization, etc). 5 years with Land O Lakes: Food Scientist over Margarines and Butters. Worked extensively on oils and fats related products. 3 years at ConAgra Foods: R&D Manager over PAM Cooking Oils, Wesson Cooking Oils, Food Service Margarines and Shortenings.
Technical lead for company-wide ‘Oils & Fats’ SCT (Strategic Component Team), providing technical expertise on fats and oils to all divisions of the company. Represented ConAgra Foods in ISEO (Institute of Shortening & Edible Oils) Technical Committee.
Commercialized the following Zero Trans Fat Products: -Puff Pastry margarine (12 MM lbs/yr) -Specialty baking margarine (patent pending) -Liquid margarine (12 MM lb/yr) -Single serve margarine (patent pending) (~6 MM lb/yr) -Move Over Butter’ pourable shortening with and without sodium (patent pending) (~10 MM lb/yr) -Marzetti’s Caramel Apple Dip (~8 MM lb/yr)


Year Degree Subject Institution
Year: 1990 Degree: MS Subject: Food Science Institution: Karachi University, Pakistan
Year: 1999 Degree: MS Subject: Analytical Chemistry Institution: Georgia State University, GA

Work History

Years Employer Title Department
Years: 2004 to 2007 Employer: Con Agra Foods Inc. Title: Product Development Manager Department: Grocery Foods
He managed all innovation, new product development, product optimization and cost saving projects for PAM Cooking oil sprays, Wesson Cooking Oils, Peter Pan Peanut butter, Knott's Jelley & Jam, and Gulden Mustard. In addition, he managed and formulated margarines and shortenings for large industrial and food service customers.
Years Employer Title Department
Years: 1999 to 2004 Employer: Land O Lakes Inc Title: Food Scientist Department: R&D
He was the Product Development Scientist, with emphasis in the areas of butter, margarine & spreads.
Years Employer Title Department
Years: 1992 to 1997 Employer: Unilever (Pakistan) Title: Assistant Manager R&D Department: R&D
He was the technical manager over the manufacturing plant with processes such as edible oil refining, bleaching, hydrogenation and deodorization, as well as margarine manufacture.
Years Employer Title Department
Years: 1990 to 1992 Employer: Pakistan Beverages Pvt Ltd Title: QA Chemist Department: Quality Assurance
All quality control testing of the Pepsi Cola products, both in-process and finished product quality testing.

International Experience

Years Country / Region Summary
Years: 1992 to 1997 Country / Region: Pakistan Summary: He worked as the R&D Assistant Manager at Unilever Company in Pakistan for 5 years.

Career Accomplishments

Associations / Societies
Awards / Recognition
4 High Performance & Leadership awards in 3 years at ConAgra Foods.
Publications and Patents Summary
He has applied for 7 patents in the oils and fats area.

Patents Pending: 1. Zero Trans fat margarine with specific melt profile, June 06, 2. Zero Trans fat spread with specific SFI curve, June 06, 3. Zero Trans fat liquid shortening with no separation, July 05, 4. Zero Trans fat margarine with no creaming, July 05, 5. Cooking oil spray with Rosemary extract, May 07, 6. Cooking oil spray with RBDW Cottonseed oil, May 07.

Additional Experience

Vendor Selection
He is well connected with the food ingredient vendors, especially in the areas of oils, emulsifiers, flavors, colors, preservatives, antioxidants, etc.
Marketing Experience
Having represented ConAgra Foods in ISEO (Institute of Shortening and Edible Oils), he has personal connections with the technical leaders of most of the biggest companies in the oils & fats industry.
Other Relevant Experience
Having developed and launched more than 28 new products (retail, food service and industrial), he is well versed in the Process of New Product Development, including protocol development for conducting market research and sensory testing.

Language Skills

Language Proficiency

Fields of Expertise

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