Expert Details

Product Development and Marketing Strategy

ID: 732114 Kansas, USA

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Have directed the sales, marketing and product development efforts for a wide variety of consumer brands across a diverse group of industries. Have extensive experience working with both public and privately held companies, and have true operating experience in brand management, marketing management, product management & general management.

He has led a cross functional team of internal and external resources to develop and launch a new product line within the sporting goods industry.He has helped develop a portfolio strategy and brand strategies/positioning for a diversified consumer products company focused on the outdoor recreation industry.

Education

Year Degree Subject Institution
Year: 1987 Degree: MBA Subject: Marketing Institution: The Wharton School
Year: 1983 Degree: BA Subject: Economics Institution: Stanford University

Work History

Years Employer Title Department
Years: 2015 to Present Employer: Undisclosed Title: Senior Partner Department:
Responsibilities:
Brand & product strategist focused on assisting clients in developing and implementing high impact marketing and product strategies to enhance brands and drive growth.
Years Employer Title Department
Years: 2000 to 2015 Employer: Bushnell Title: Managing Dir. & SVP Marketing Department:
Responsibilities:
Directed sales, marketing and product development efforts for company’s primary region – responsible for over $400MM in annual sales.
Years Employer Title Department
Years: 1996 to 2000 Employer: Nike Title: Director of Retail Resources Department: Sales
Responsibilities:
Oversaw diverse 150+ person department, and directed planning and execution of all U.S. retail marketing activities for the Nike brand.

Fields of Expertise

branding, business analysis, business strategy, consumer marketing, market positioning, marketing, marketing brand management, marketing mix, marketing strategy, new product development, new product development management, strategic branding, strategy, sports, gap analysis, brand extension licensing, business development, strategic market planning, consumer demographics, marketing communications, advertising, gunsight, golf equipment, product development cycle time, trademark, licensing, sporting equipment, recreational equipment

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