Expert Details
Product Development & Category Entry/Expansion Consultant
ID: 736340
Pakistan
Below are some credentials highlighting my vital abilities for your project
• TURNKEY SOLUTION for launching perfumes business under your own brand.
• Established perfume business and launched products over the years.
• Concluded business feasibility, formulations and packaging for skincare.
• Concluded business feasibility cosmetics.
• My entrepreneurial adaptability to other categories stands affirmed with new business development of highly profitable biological bioactivitors, defense inducers, tools and services.
• Undertook Brand Research with AC Neilson ME, to develop perfume flagship brand.
• Expert channel developer, negotiator and strategist, vital for creating strategic relationships.
Looking forward to our discussion on target project, meanwhile I would be glad to provide any additional information needed.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1999 | Degree: MBA | Subject: Marketing | Institution: Institute of Business Administration |
| Year: 1997 | Degree: Bachelors | Subject: Commerce | Institution: Government Commerce College |
| Year: 1994 | Degree: High School | Subject: Sciences, Mathematics | Institution: California High School |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2017 to 2020 | Employer: edenrobe | Title: Head of Product Development | Department: Product Development |
Responsibilities:Built & scaled fragrance category, creating new revenue streams.• Founded fragrance division, building vendor networks & product pipeline. • Launched 22 sprays & 5 deodorants, with 12 SKUs in pipeline. • Managed sourcing & development aligned with brand positioning. • Achieved double-digit growth in 3 years, earning recognition for innovation & performance. |
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| Years | Employer | Title | Department |
| Years: 2009 to 2017 | Employer: GrowCure | Title: Managing Partner | Department: |
Responsibilities:Led sustainable agri-business introducing innovative bio-products.• Identified yield gaps across 55M acres of farmland. • Partnered with firms in Spain, USA & Australia to commercialize bio-products. • Developed eco-friendly agri-formulations & consultative sales models. • Improved farmer profitability & built recurring revenue streams. |
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| Years | Employer | Title | Department |
| Years: 2007 to 2009 | Employer: BINTL | Title: Consultant | Department: |
Responsibilities:Helped local brands capture market share through fragrance development.• Launched 40+ fragrance products for local brands & distributors. • Conducted feasibility & market entry studies. • Managed sourcing & production to ensure cost control & quality. • Secured distributor partnerships, boosting retail presence. |
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| Years | Employer | Title | Department |
| Years: 2000 to 2002 | Employer: E-TECH Group of Companies | Title: Team Leader and Corporate Account Manager | Department: |
Responsibilities:Managed corporate B2B hardware sales & contracts.• Delivered multi-year AMCs, boosting client retention. • Conducted feasibility studies & created bespoke service solutions. • Secured long-term revenue contracts, strengthening competitive position. |
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| Years | Employer | Title | Department |
| Years: 2021 to 2025 | Employer: Lattafa Perfumes Industries | Title: Business and Product Development Specialist | Department: Business and Product Development |
Responsibilities:Expanded branded & private-label divisions while strengthening distributor partnerships.• Grew Lattafa’s portfolio & private label, positioning as strategic partner to global importers & retailers. • Delivered turnkey product & brand solutions covering development, sourcing & compliance. • Managed olfactive direction, packaging & production tailored to diverse markets. • Strengthened distributor relationships via joint business planning & tailored support. • Scaled private label into a global growth driver, boosting equity & revenue. |
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| Years | Employer | Title | Department |
| Years: 2021 to 2021 | Employer: MTJ | Title: Product Head | Department: Product Development |
Responsibilities:Launched MTJ’s fragrance division under accelerated timeline.• Delivered 14 SKUs in 3 months, building a scalable supply chain. • Led end-to-end product development: concept, olfactive, packaging & costing. • Conducted feasibility & demand forecasts for viability. • Positioned MTJ as a credible new entrant, laying foundation for future growth. |
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| Years | Employer | Title | Department |
| Years: 2002 to 2004 | Employer: Swiss Arabian Perfumes | Title: Brand and Product Manager | Department: Product Development |
Responsibilities:Drove product launches & repositioning during transformation phase.• Launched 21 fragrance products across Arabic & French lines. • Achieved 45% SBU sales growth & 16% overall revenue growth. • Repositioned brand as premium Arabic house using AC Nielsen insights. • Developed five flagship bestsellers that still drive brand equity. • Streamlined supply chain via automation & cross-functional collaboration. • Directed campaigns & activations, improving awareness & ROI. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2002 to 2004 | Country / Region: United Arab Emirates | Summary: Product Development Manager- Perfumes |
Career Accomplishments
| Licenses / Certifications |
|---|
| • Positioning by Design — Turner Duckworth, UK (Bruce Duckworth & David Turner, Managing Partners) • Successful Product & Service Launching — Bryan Urbick (Consumer Knowledge Centre UK) and Dr. Prashant Malaviya (INSEAD, France) • SAP ERP MM/SD/WMS Modules Workshops — Technical University of Munich, Germany |
| Awards / Recognition |
|---|
| GrowCure Highlights: Commercialization of 4 (US/Spanish) bioactivitors for crops & biota first time in Pakistan. Business & sales development targeting dealers and farmers for fertilizers and field monitoring products Consultative sales for sustainable agriculture services, practices, and products. Initiated development of new formulations necessary for sustainable Ag and sales increase. BINTL Highlights: Sales and product development to commercialized 21 perfume spray products for local brands Swiss Arabian Perfumes Highlights: Research through AC Neilson to position SAP as a viable GCC brand. Successful launches increased 45% SBU `04 sales, contributing 16% rise to SAP sales. Better forecasting & increased launched quantities resulted in production automation, cost reduction & enhanced efficiency across all functions. Departed with 20 products at various stages of completion Process defined for ISO 9000, standardized coding of PD & design department. Development of SAP Group Website infrastructure & design. Organizational transformation in PD dept. by defining job profiles & institutionalizing functions & procedures. Separated Arabic & French segments after a year for effective brand management through new hiring & training. Consistently worked with IT to help realign & mend discrepancies in ERP systems. E-Tech Highlights: Marketing plan for Computer Maintenance Services that resulted in 60% lower CMS rates/PC, and growth of 47.5% in revenue. Implemented Total Sales Support System Management strategy for lower managerial cost & increase in market penetration and sales. Feasibility Analysis for implementation of eLearning facility for educational institute. Business plan to capture unbranded PC market segment with projected sales Rs.65 MIO in `02. Achievements in Education: Achievements Completed 4 years High School in 3 years Awarded Principal Honor Roll for high GPA Recognized by PTSA Recognition Committee Awarded college equivalent credits for Advance Placement Biology & Calculus Finished 2 college subjects Completed study & expression on DNA—electrolysis & insertion of DNA in bacteria for immunity against antibiotics Newspaper staff member Awarded Certificate & Recognition for excellence in Regional Occupational Program in desktop publishing |
Additional Experience
| Training / Seminars |
|---|
| Positioning by Design Workshop Successful Product & Service Launching Workshop |
| Other Relevant Experience |
|---|
| Office Productivity: Microsoft Word, Excel, PowerPoint, Internet Applications Designing Software: Adobe Photoshop, Adobe Illustrator Interests: Research, Writing, Teaching, Weight Training Foreign Exposures: USA, Europe, Middle East |