Expert Details
Product, Business, and Sales Development in Personal Care (perfumes, makeup and skincare)
ID: 736340
Pakistan
Below are some credentials highlighting my vital abilities for your project
• TURNKEY SOLUTION for launching perfumes business under your own brand.
• Established perfume business and launched products over the years.
• Concluded business feasibility, formulations and packaging for skincare.
• Concluded business feasibility cosmetics.
• My entrepreneurial adaptability to other categories stands affirmed with new business development of highly profitable biological bioactivitors, defense inducers, tools and services.
• Undertook Brand Research with AC Neilson ME, to develop perfume flagship brand.
• Expert channel developer, negotiator and strategist, vital for creating strategic relationships.
Looking forward to our discussion on target project, meanwhile I would be glad to provide any additional information needed.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1999 | Degree: MBA | Subject: Marketing | Institution: Institute of Business Administration |
| Year: 1997 | Degree: Bachelors | Subject: Commerce | Institution: Government Commerce College |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2017 to 2020 | Employer: edenrobe | Title: Head of Product Development | Department: Product Development |
Responsibilities:Established new perfume business and accomplished historic milestone in Pakistan with collective launch of 14 fragrances.Key Achievements - Established new business in perfumes category - Developed 22 sprays & 5 deodorants to date, with more ready for launch - Concluded business viability, formulations & packaging for Skincare category - Developing relationships with prominent Cosmetics Brands - Training and development of sales personnel |
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| Years | Employer | Title | Department |
| Years: 2009 to 2017 | Employer: GrowCure | Title: Head of New Business Development | Department: |
Responsibilities:Past (now expired) intent to stay in Pakistan due to personal circumstances and post 2005 Kashmir Earthquake Perfume market degradation fortified career shift to ample available opportunities in Agrarian Community reigning over 55 MIO acres of cultivated land, whilst realizing only 50% yield compare to global average. Managed Business Development for commercialization of highly profitable biological revolutionary technology of bioactivitors, defense inducers, and services including international market development activities for foreign manufacturers. |
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| Years | Employer | Title | Department |
| Years: 2002 to 2008 | Employer: BINTL/ Swiss Arabian Perfumes (SAP) GROUP | Title: Product Development Manager/Business Development Head | Department: |
Responsibilities:Worked for BINTL in Pakistan to develop sales and local perfume brands.Worked for Swiss Arabian Perfumes (SAP) GROUP - Leading perfumes manufacturing and marketing 600 employees company in UAE with multinational operations. Managed Strategic Business Unit catering to new Arabic brand development that entailed research (using quantitative and qualitative studies by AC Neilson), business & product development. Conducted presentations for training, sales, and new brand concepts with customers, and stakeholders to ascertain success. Responsible for initiating interdepartmental reforms that resulted in cohesive PD processes across the organization. While 360° analysis kept the segment in high gear growth expanding into new product categories & price points. |
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| Years | Employer | Title | Department |
| Years: 2000 to 2002 | Employer: E-TECH Group of Companies | Title: Marketing Team Leader/Corporate Account Manager | Department: |
Responsibilities:Worked for E-TECH Group of Companies, Pakistan - As a MTL developed marketing strategies for 20 revenue streams/eBusiness projects. As Corporate Account Manager managed hardware maintenance agreements and computers sales. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2002 to 2004 | Country / Region: United Arab Emirates | Summary: Product Development Manager- Perfumes |
Career Accomplishments
| Licenses / Certifications |
|---|
| Positioning by Design Workshop Conducted by Bruce Turner and Duckwork, Managing Partners of Tuner Duckworth, UK Successful Product and Service Launching Workshop Conducted by Bryan Urbick - Director of Research, Consumer Knowledge Centre UK and Dr. Prashant Malaviya, Associate Professor of Marketing, INSEAD, France |
| Awards / Recognition |
|---|
| GrowCure Highlights: Commercialization of 4 (US/Spanish) bioactivitors for crops & biota first time in Pakistan. Business & sales development targeting dealers and farmers for fertilizers and field monitoring products Consultative sales for sustainable agriculture services, practices, and products. Initiated development of new formulations necessary for sustainable Ag and sales increase. BINTL Highlights: Sales and product development to commercialized 21 perfume spray products for local brands Swiss Arabian Perfumes Highlights: Research through AC Neilson to position SAP as a viable GCC brand. Successful launches increased 45% SBU `04 sales, contributing 16% rise to SAP sales. Better forecasting & increased launched quantities resulted in production automation, cost reduction & enhanced efficiency across all functions. Departed with 20 products at various stages of completion Process defined for ISO 9000, standardized coding of PD & design department. Development of SAP Group Website infrastructure & design. Organizational transformation in PD dept. by defining job profiles & institutionalizing functions & procedures. Separated Arabic & French segments after a year for effective brand management through new hiring & training. Consistently worked with IT to help realign & mend discrepancies in ERP systems. E-Tech Highlights: Marketing plan for Computer Maintenance Services that resulted in 60% lower CMS rates/PC, and growth of 47.5% in revenue. Implemented Total Sales Support System Management strategy for lower managerial cost & increase in market penetration and sales. Feasibility Analysis for implementation of eLearning facility for educational institute. Business plan to capture unbranded PC market segment with projected sales Rs.65 MIO in `02. Achievements in Education: Achievements Completed 4 years High School in 3 years Awarded Principal Honor Roll for high GPA Recognized by PTSA Recognition Committee Awarded college equivalent credits for Advance Placement Biology & Calculus Finished 2 college subjects Completed study & expression on DNA—electrolysis & insertion of DNA in bacteria for immunity against antibiotics Newspaper staff member Awarded Certificate & Recognition for excellence in Regional Occupational Program in desktop publishing |
Additional Experience
| Training / Seminars |
|---|
| Positioning by Design Workshop Successful Product & Service Launching Workshop |
| Other Relevant Experience |
|---|
| Office Productivity: Microsoft Word, Excel, PowerPoint, Internet Applications Designing Software: Adobe Photoshop, Adobe Illustrator Interests: Research, Writing, Teaching, Weight Training Foreign Exposures: USA, Europe, Middle East |