Expert Details
PR, Marketing, and Messaging Strategy
ID: 737361
Virginia, USA
Having no resources for advertising or hiring a PR firm, Expert taught herself everything she could about generating her own publicity. She has personally appeared in over 1,000 local and national media outlets and is a regular contributor on Good Morning Washington and together with her clients, they have over 1 billion views and have generated over $100 million in sales from free publicity.
Expert has consulted with and trained thousands of people from association members to large national real estate companies, to educational institutions, to private consulting firms, to entrepreneurs to small to medium sized businesses and every type of business in-between.
Her expertise is in messaging, media and how to stand out in this noisy world.
Areas of Expertise:
- Public Relations
- Messaging
- Social Media Strategy
- Keynote Speaking
- Training
- Hosting
- Media Training
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1989 | Degree: BA | Subject: Political Science and German | Institution: Virginia Tech |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2010 to Present | Employer: Undisclosed | Title: Founder | Department: PR/Marketing |
Responsibilities:PR Strategist-Train teams on what is newsworthy and appealing to the media -Create hooks that are appealing to the media -Share how to find journalists interested in the newsworthy stories Marketing Strategist -Work with companies in all aspects of lead generation, landing pages, list building, email campaigns, social media campaigns, engaging posting and influencer marketing Messaging Strategist -Create impactful messaging to attract ideal clients -Website messaging to instantly attract potential clients/customers |
|||
Career Accomplishments
| Professional Appointments |
|---|
| Marketing Advisory Board, Virginia Tech |
| Awards / Recognition |
|---|
| Small Business of the Year, Prince William County Entrepreneurial Rule Breaker of the Year Steve Harvey Show Top Inventor |
| Publications and Patents Summary |
|---|
| Books: 2 |
Additional Experience
| Training / Seminars |
|---|
| Hundreds of Keynote talks, workshops, breakout sessions, virtual keynoting and presenting, corporate training, online summits |
| Marketing Experience |
|---|
| 12 years of messaging, branding, PR and social media strategy Geniecast - Virtual Host and Facilitator Show Host, Daily Ad Brief Speak, Inc. Private Events - Host and Emcee On-Air Guest Host, QVC Segment Host/Co-Host, Good Morning Washington Spokesperson, Branded TV segments |
Fields of Expertise
public relations, public relations planning, affiliate marketing, consumer marketing, consumer product marketing, digital marketing, Experiential & Digital Marketing, experiential marketing, health care marketing, influencer marketing, marketing, marketing communications, legal marketing, marketing automation, food service marketing, franchise marketing, marketing management, marketing strategy, marketing training, medical marketing, retail marketing, strategic marketing, earned media, media, social media, Linkedin, Facebook, Twitter