Expert Details
Planning, Brand Management, Digital Business, and Growth
ID: 739664
India
She specializes in Planning, Revenue Growth, Brand and Category management, Buying, Merchandising, Digital, Strategy, Market Entry/New store/launches, Consumer Research and Insights, AI in Retail. And for Amazon, Flipkart, Myntra, Reliance Ajio, Nykaa.
Expert has has led marketplace brand partnerships. As a core founding team member who has worked with leading organizations such as IKEA, Landmark Group, Forever New, Bodyshop /House of Beauty, and Swiggy. She has delivered profitable turnarounds and significantly improved company’s financials from x to 10x.
She is an Alumna of: IIM (India’s Premier B School) and NIFT (India’s Top Fashion College).
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1 | Degree: Business Management | Subject: Business Management | Institution: Indian Institute of Management |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2010 to Present | Employer: Undisclosed | Title: Head: Planning, Brand Management, Digital, Growth | Department: |
Responsibilities:For over 10 years, Expert has specialized in Planning, Revenue Growth, Brand Management, Category Management, Buying, Merchandising, Digital, Strategy, Market Entry, New Store Launches, Consumer Research, Consumer Insights, and AI in Retail.Among other significant achievements, she has obtained major gains in the following: AOP, Sales, Planning, Revenue Growth, Budgeting, Forecasting, Pricing, Margin, P&L, Buying, Merchandising, Category/Brand Management, Digital, Strategy, Range/Assortment, Promotions, Competition, Business Performance & Reviews. New Categories, Campaigns, Emerging and New Business Initiatives, Upsell, Cross-Sell, Customer Marketing, Acquisitions, Retention, Ads, Monetization, Merch and AB experiments, and Cross-Platform Growth and Visibility. Merchandising Performance, Strategy, and Optimizing Customer Experience. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: to Present | Country / Region: North America, Europe, Canada, Middle East, North Africa, Asia Pacific, Australia | Summary: |
Career Accomplishments
| Licenses / Certifications |
|---|
| Expert is certified in Google Analytics, as well as Digital Marketing -- and the following IT skills: Generative AI, Chat GPT, PowerBI, QlikView, Tableau, Excel, Analytics, Finance, and Sustainability. |
Language Skills
| Language | Proficiency |
|---|---|
| English | Fluent |
| Hindi | Fluent |
Fields of Expertise
business management, marketing brand management, category management, assortment planning, e-business strategic planning, buying & procurement, merchandising, merchandise planning, ecommerce, Digital, growth, business strategy, retail sales, beauty retailing, retail furniture, retail management, retail forecasting, fashion, footwear, travel, FMCG, consumer goods, market research, consumer insights, Revenue Management, AI, business leadership, user experience, digital marketing