Expert Details

Pharmaceuticals & Healthcare in Brazil: Entry Strategy, Market Evaluation & BD

ID: 730980 Brazil

Expert has ran 6 pharma & healthcare businesses as General Manager/CEO/President in his 40 years in Brazil ranging from subsidiaries of US, German, UK & Latin American labs to local start ups. Businesses covered Rx & hospital products, OTCs & consumer healthcare, generics & soft gelatin capsules (supplements / natural products & phytomedicines /cosmeceuticals / nutraceuticals). He has been involved in several M & A projects & has set up a pharma lab from scratch as well as being pharma consultant to a major FMCG multinational to help them successfully set up their pharmaceutical operation in Brazil.
He is the Brazilian partner in 3 networks of independent consultants specializing in market entry strategies & implementation for companies wanting to enter the Brazilian market as well as BD strategies & implementation for labs operating in Brazil. This covers M & A, J-V, in licencing, market research, intelligence & evaluation as well as intellectual property issues (trade marks / technology transfer / registrations) & the regulatory area.

Consulted for a major multinational FMCG company on setting up their pharmaceutical division in Brazil. This was successfully completed on schedule & the company now has a thriving multi-brand OTC/consumer healthcare operationConsulted for a leading Indian lab on a potential acquisition in Brazil. The conclusion that this was not a good strategic option for the client resulted in the deal not going aheadConsulted on the acquisition of a very traditional, local laboratory by an investment banking consortium including the technical/regulatory/intelectual property due diligence. The acquisition went ahead & the business was then extensively reorganized & turned around.Successfully licenced products to labs in Brazil for a range of companies abroad.Supplier of market intelligence on the Brazilian pharma market to a major European State organization

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Education

Year	Degree	Subject	Institution
Year: 1970	Degree: MBA	Subject: Marketing	Institution: University of Bradford Business School/UK
Year: 1968	Degree: B. Pharm	Subject: Pharmaceutical Chemistry/Pharmaceutics/Pharmacology/Pharmacognosy	Institution: Chelsea School of Pharmacy, University of London/UK

Work History

Years	Employer	Title	Department
Years: 2006 to Present	Employer: Undisclosed	Title: Managing Partner	Department: Undisclosed
Responsibilities: Employer is Brazilian partner in 3 networks of independent consultants specializing in the pharma & healthcare businesses covering Rx & biotech/OTC & consumer healthcare, phytomedicines & natural products, supplements including nutraceuticals, cosmeceuticals, nutricosmetics, consumer medical devices as well as market research, intelligence & evaluations

Additional Experience

Training / Seminars
Expert is a presenter at Nicholas Hall OTC/Consumer Healthcare seminars & conferences

Marketing Experience
Employer has carried out pricing & market access surveys in a range of therapeutic areas involving KOLs/specialists/government advisors

Other Relevant Experience
Turning companies around

Language Skills

Language	Proficiency
Portuguese	After 40 years in Brazil he's almost as proficient as a native speaker
Spanish	He has a basic understanding of Spanish both through the Portuguese & frequent business & private trips throughout Latin America

Fields of Expertise

drug regulation, generic drug, market development, market positioning, over-the-counter drug, over-the-counter drug regulation, over-the-counter market, pharmaceutical marketing, softgel capsule, active pharmaceutical ingredient, drug product approval, prescription cosmetic, drug labeling requirement, intellectual property, trademark, Good Manufacturing Practice