Expert Details
Pharmaceutical and Other Healthcare Management

ID: 721758
Mexico
He has had broad experience in developing new businesses in Latin America. This includes the coordination of creating fully-owned subsidiaries from agency businesses in Argentina and Uruguay in pharmaceuticals and setting up a joint venture in Brazil. He has had significant experience in, and responsibility for, creating and implementing business strategic plans at the country and regional level. He has had more than 30 years experience working in the healthcare sector, principally in various positions in sales; marketing training; business development and general management in the pharmaceutical industry; and in business development and general management in pharmaceutical market intelligence and medical publishing. Much of this time has been spent living and working in Latin America.
Although he started his career in the UK, he has worked and lived in Latin America for 33 years. He has broad experience throughout the region and has special knowledge regarding Mexico and Brazil, where he has lived on a number of occasions. He is currently a resident of Mexico. He has also had significant experience in Argentina, Chile, Colombia, Peru and Central America. Much of this experience has been in marketing pharmaceuticals, pharmaceutical market intelligence services, and medical publishing at the regional director and general management levels.
He has had responsibility for managing joint ventures in Latin America, including agency arrangements in Argentina and Uruguay and a 50/50 joint venture with another pharmaceuticals company in Brazil, covering marketing, production, finance, human resources and profit sharing. He has also had responsibility for managing a joint venture in the medical publishing field and has coordinated co-marketing and co-promotion arrangements in pharmaceuticals, which was the subject of his MBA dissertation. He has extensive experience in marketing pharmaceutical products throughout Latin America, both at the country and regional level. He has organized new product launch symposia, training programs, and coordinated new product launches in Mexico, Brazil and Argentina. He has written numerous marketing plans and has commissioned market research projects in several countries.
He has worked directly in the pharmaceutical industry for 27 years in sales, marketing, training, business development and general management both in the UK and throughout Latin America. He has had responsibility for launching new products in the fields of antivirals, AIDS, epilepsy, antibacterials, hyperuricaemia, anaesthesiology and OTC products. He has also worked indirectly with the pharmaceutical industry in international market intelligence as business development director and as president and CEO of a medical publishing company.
Expert has held the positions of Business Development Director, President, and CEO in service companies to the pharmaceutical, market intelligence, and medical publishing industries. He has had responsibility for developing new products and services in market intelligence, both quantitative and qualitative. He has also been responsible for improving existing products and developing new products in medical publishing (for the medical profession). These products have been primarily sponsored by the pharmaceutical industry.
He has had responsibility for strategic planning and new product and business development for Latin America in pharmaceuticals, market intelligence and medical publishing. He has had experience at writing, presenting, and implementing strategic plans at both the country and regional level.
Education
Year | Degree | Subject | Institution |
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Year: 1991 | Degree: MBA | Subject: | Institution: Middlesex University |
Year: 1968 | Degree: BS | Subject: Zoology, Botany, Chemistry | Institution: North London University |
Work History
Years | Employer | Title | Department |
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Years: 1997 to 2000 | Employer: Undisclosed | Title: President & CEO | Department: Latin America |
Responsibilities:Expert managed PLM Operations in Mexico, Central America, Peru, Ecuador and Colombia, a division of Undisclosed |
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Years | Employer | Title | Department |
Years: 1995 to 1997 | Employer: Undisclosed | Title: Business Development Director | Department: Latin America |
Responsibilities:His responsibilities included business development of new products and businesses in Latin America. |
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Years | Employer | Title | Department |
Years: 1975 to 1995 | Employer: The Wellcome Foundation Ltd. | Title: Undisclosed | Department: Latin America |
Responsibilities:His responsibilities ranged from regional marketing and business development to general management for Brazil, Argentina, Uruguay and Cuba. |
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Years | Employer | Title | Department |
Years: 1968 to 1975 | Employer: The Wellcome Foundation Ltd. | Title: Undisclosed | Department: UK Sales |
Responsibilities:He commenced as a medical representative, then worked as a field training manager. His final position was sales training manager in the United Kingdom. |
International Experience
Years | Country / Region | Summary |
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Years: 1984 to 1984 | Country / Region: Brazil | Summary: Expert worked on a six month assignment for Wellcome, in Brasil. He coordinated a new pre-launch strategy leading up to the product launch. |
Years: 1995 to 1997 | Country / Region: Brazil | Summary: He was the Business Development Director for Latin America with IMS Health; this involved working with other countries in the region, including Argentina, Mexico, Peru, Chile, Venezuela, Colombia, Uruguay, Central America, and Ecuador. |
Years: 1978 to 1981 | Country / Region: Guatemala | Summary: He was the Area Manager of Central America, for Wellcome. He had profit responsibility for the Wellcome ethical products line throughout Central America and the Dominican Republic. |
Years: 1981 to 1984 | Country / Region: Mexico | Summary: He was the Area Manager of Central America. Expert was the Export Manager, of Mexico. Additionally he worked on and new product development, for Wellcome. |
Years: 1993 to 1995 | Country / Region: Mexico | Summary: He was the Business Development Manager, for Wellcome Latin America. His responsibilities included working on new product and business development. |
Additional Experience
Training / Seminars |
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Expert developed several sales training courses in the 1970s. He has also participated as a lecturer in sales, marketing and business development courses. |
Vendor Selection |
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He has some experience in searching for distributors and representatives of medical instrument companies in Mexico. |
Marketing Experience |
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He has several years experience as a marketing manager of pharmaceuticals in Latin America. He coordinated regional launches of several products. For these launches, he ran product seminars and organized participation in international congresses. He has also prepared new business plans and strategies. |
Other Relevant Experience |
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He is experienced in people development, motivation, team-building, goal-setting, new business development, culture change, management, and image building. He also maintains contacts in the phartmaceutical and healthcare services industries within Latin America. |
Language Skills
Language | Proficiency |
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Spanish | Expert is fluent in all three areas of usage. He uses this language daily as a resident of Mexico. |
Portuguese | He has reasonable proficiency in speaking and reading the Portuguese language. He requires some assistance to write proficiently. |
Fields of Expertise
business intelligence, business management, business strategy, health care marketing, health care, international marketing, joint venture, marketing, strategic market planning, service marketing, pharmaceutical industry, venture, pharmaceutical launch, business strategy review, pharmaceutical marketing, market positioning, business operations, marketing mix, distribution channel, promotion, market assessment, marketing communications, market potential, competitive intelligence, North American Free Trade Agreement, international trade, health care management, market forecasting, new product market survey, international organization, new product assessment, market research, pharmaceutical drug, over-the-counter drug, health care system