Expert Details
Personal Care, Cosmetics, Fragrances, Beauty Retailing; Marketing and Market Research
ID: 724562
New Jersey, USA
Expert constantly monitors major companies such as Estee lauder, L’Oreal, Limited Brands, etc. Expert has keen insight into these companies' trends, business operations and products.
Primary and secondary research analysis for major pharmaceutical firms regarding: best practices, pharmaceutical and o-t-c attitudes and usage, and ailment treatment optionsLarge-scale analysis of the eight major retail channels for personal care productsOn-going analysis of major product categories in the cosmetics & toiletries industry for a syndicated report from a major market research firmProjectable consumer research on the use of various health care products, including O-T-C, prescription medicines, herbal remedies, and alternative products
Education
Year | Degree | Subject | Institution |
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Year: 1980 | Degree: MBA | Subject: Marketing Management | Institution: Baruch College |
Year: 1974 | Degree: BA | Subject: Psychology/Sociology | Institution: Brooklyn College |
Work History
Years | Employer | Title | Department |
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Years: 1984 to Present | Employer: Undisclosed | Title: Founder | Department: Undisclosed |
Responsibilities:She examines and monitors the personal care and beauty retailing industries. |
Career Accomplishments
Associations / Societies |
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AMA, Cosmetic Executive Women |
Licenses / Certifications |
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MBA |
Publications and Patents Summary |
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Written over 100 articles in the personal care field and contributed a chapter to a new book on using market research in the personal care industry. |
Additional Experience
Marketing Experience |
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Consultant has been involved in preparing insightful analyses of various consumer markets for 25 years for a variety of companies based upon quantitative and qualitative research, combined with primary and secondary research as well as competitive intelligence. She is well-known for preparing detailed examinations of personal care and health/pharmaceutical related issues and product categories, along with in-depth analysis of retail channels and category companies of all sizes. |
Other Relevant Experience |
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She is a frequent speaker at industry events and pens a column for an industry trade publication. |
Fields of Expertise
cologne, hair, cosmetic industry, cosmetic product, eye shadow, lipstick, make-up, perfume, oral hygiene, personal care product, shampoo, shaving preparation, skin care product, sun, sunscreen, toiletry, retail forecasting, bath and body product, quantitative research, qualitative research, beauty, beauty retailing, personal hygiene, retailer, retailing, market positioning, liquid soap, Internet marketing, trade show, business intelligence, cosmetic product development, competitive intelligence, after-shave, depilatory, store layout, prescription cosmetic, over-the-counter cosmetic, consumer product marketing, cosmetic product package, hair growth, cosmetic product formulation, toilet bar, hairspray, hair conditioner, antibacterial soap, cosmetic product manufacturing, acne product, skin protectant product, personal care deodorant, oral hygiene product, hair bleach product, hair color product, baby personal care product, bar soap, skin care cream, competitive analysis, hair-care product formulation, hair-care product, consumer product, market research, marketing, cosmetic product environmental effect, common soap, toothpaste, mouthwash, hairstyling, deodorant, antiperspirant