Expert Details
Paid Marketing, Performance Marketing, Consumer Insights & Product Marketing
ID: 739926
United Kingdom
Expert is currently the Managing Director of Paid Marketing for a company that is known for providing a scalable source of new customers to businesses all over the world. In this role, he leads the Paid Marketing team and strategy. His responsibilities include developing the Paid Marketing function, enhancing the team's capabilities, and steering transformative changes to keep the company at the forefront of industry innovation. In this role, he executes comprehensive campaigns across over 30 marketing partners, including Search, Paid Social, Native, Display, and Video. He leads a team of over 70 marketers across the
UK and US, and manages nearly $100m in ad spend, driving substantial results for clients across the entire marketing funnel. Prior to his current role, he also served at this organization as the Managing Director of Consumer Insights & Product, Operations Director, Director of Market Research, Head of Conversion Rate Optimization, Head of Marketing, and an Email Marketing Executive.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2011 | Degree: BA | Subject: Economics and Business Management | Institution: University of Sussex |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2023 to Present | Employer: Undisclosed | Title: MD - Paid Marketing | Department: Marketing |
Responsibilities:Responsibilities include developing the Paid Marketing function, enhancing the team's capabilities, and steering transformative changes to keep the organization at the forefront of industry innovation. Expert leads a team of over 70 marketers across the UK and US, and manages nearly $100m in ad spend across Search, Social, Display, Video, and Programmatic marketing strategy and tools, driving substantial results for clients across the entire marketing funnel. |
|||
| Years | Employer | Title | Department |
| Years: 2011 to 2023 | Employer: MVF | Title: Various roles | Department: Technology |
Responsibilities:Managing Director of Consumer Insights & Product (2022-2023): Worked closely with the CTO to drive the technology department forward. Responsible for the Product Management, Conversion Rate Optimization, Design & UX teams.Operations Director (2019-2022): Provided senior support across marketing, sales and technology functions and acted as a catalyst to ensure high-impact initiatives are delivered to maximum effect. Director of Market Research Division (2017-2019): Responsible for the P&L of the division and the delivery of seven-figures of EBITDA. A key focus of this was setting the overall division’s strategy including restructuring the paid marketing campaigns, rebranding the entire site, building a new business engine, and implementing KPIs. Head of Conversion Rate Optimization (CRO) (2016-2018): Responsible for building a CRO function. Re-platformed millions of monthly revenue to a custom content management system (CMS) to de-risk the business and utilize a superior company-built tailored platform for both paid and publishing pages. Developed a testing engine that concluded over 2,200 CRO tests including over 34m visitors and £70m+ revenue. Head of Marketing (2014-2016): Owned the Market Research division’s multi-million-pound marketing budget. Responsible for building processes and systems to standardize the approach to planning the media budget. Worked with tech to build a system which analyzed 1bn+ data points. Email Marketing Executive (2012-2014): Built automated and personalized email marketing sequences for a number of the company's sites in the Market Research division, and facilitated expansion into new markets across multiple languages. Created reports to analyze and predict the impact of new business and creative testing. Worked directly with the Head of Email Marketing to support the company's efforts of establishing a List Management division. Responsible for the creation of marketing copy and the execution of sending millions of emails a day. |
|||
Career Accomplishments
| Professional Appointments |
|---|
| Women’s Industry Network Group (WING) Mentor European Mentoring and Coaching Council (EMCC) Level 1 Coach PRINCE2 Foundation Qualification |
Fields of Expertise
affiliate marketing, B2B marketing, B2C marketing, performance marketing, Content and Search Marketing Strategies, digital marketing, email strategy, international marketing, marketing analytics, marketing strategy, marketing mix, omni-channel marketing platforms, Google Ads, google earth, Facebook, digital advertising, digital media