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Expert is an online marketing expert and media buying pioneer with over 15 years of experience, speaking and writing regularly on search engine, display, social, and mobile marketing, and trends in advertiser spending across various platforms and vendors. He specifically monitors market shares, competitive dynamics, and key metrics like CPM/CPC, click-through rates, and conversion rates.

Over the past decade, Expert has spent hundreds of millions of dollars through Google AdWords, Mobile, Facebook & Twitter, ad networks, ad exchanges, DSP's, Yahoo!, Ad.com, GDN, and numerous large publishers, running campaigns for clients like Dow Jones (Wall Street Journal), Yahoo!, Marvel, A.T. Cross, Netflix, Move.com, eDiets, Esurance, and Bloomberg. He spent the last 8 years managing all media buying for iMarketing LTD an online marketing agency, named CJ’s Agency of the Year and twice named to the Inc. 5000.

Expert is very familiar with all the categories of display (premium, Tier II, remnant, etc.), the major players (major publishers, CPC/CPM networks, exchanges, etc.) and online consumer display targeting, including, demographic, behavioral, contextual, retargeting, group deals, social graph, etc. He has also used demand side platforms (DSPs), and is very familiar with supply side platforms (SSPs).

Expert is a former member of the Google AdWords Advisory Council and Linkshare Advisory Board. Expert has also been featured in various publications including Revenue, DMNews, Crain's, Enterprise 2.0, Venture Reporter, @New York, Silicon Alley Reporter, and the New York Times. Speaking venues include eTail, Affiliate Summit, Commission Junction University, Internet.com's Affiliate Solutions, the BeFree conference, and Linkshare Summit & Symposium.

Previously, he was co-founder, executive team member, and Director of Product Marketing for Expression Engines/Bigfoot Interactive, which was sold to Epsilon in 2006. He also co-founded WebMogul, one of the original SEO and SEM firms. He was an associate with Interactive Capital, a New York-based venture capital firm investing in early-stage Internet and communications companies and spent several years as a strategy consultant with Andersen Consulting (now Accenture), providing strategic marketing advice to Fortune 100 companies and developing business plans for new ventures (including what is now Travelocity). He graduated from Yale University magna cum laude with a BA in Economics in three years.

Expert has consulted for 20+ hedge funds on online marketing topics, including Google, Facebook, Yahoo!, Twitter, and Groupon valuations.

Pioneer and expert in building performance acquisition & analytics programs,
including strategy, advertising, media buying, and technology. Founded one of
the first digital agencies in 1999, launched some of the earliest search and
affiliate campaigns, and built multiple ad tech and analytics software products.
Advisor to major private equity and hedge funds on investment strategy.

Career Highlights:
 Clients include Netflix, Luxottica, SoulCycle, Seamless, WSJ, Yahoo!, Marvel,
Brightcove, MTV, Huffington Post, Forbes, eDiets, Esurance, Bloomberg, NY Knicks
 Hundreds of millions of dollars in ad spend through Google, Facebook/Instagram,
Twitter, Amazon, ad networks, exchanges, programmatic/DSPs, TV, radio, print, OOH
 Built three marketing / tech companies now owned by large agencies
 Awards include Hatch, Graphis, REBRAND, CJ "Agency of the Year", Inc. 5000
 Recognized in Google conference presentations and eBay training materials
 Former Google AdWords Advisory Board member

Brand Projects:
 Helped launched Luxottica's entry into direct to consumer enterprise e-commerce, with the
acquisition of Glasses.com and the optimization of campaigns across search, affiliate, and
display, leading to double-digit increases in ROI
 Rebuilt the BrunoMagli.com conversion funnel from scratch to more than double conversion
rate
 Launched SoulCycle's first digital acquisition campaigns, and built the pre-sales list for national
and international expansions, resulting in strongest location openings in years
 Launched The Wall Street Journal's first search engine marketing campaigns, affiliate
programs, and bundled digital + print offers, leading to triple digit ROI increases
 Launched digital media campaigns for Netflix's shift to streaming, including advanced SEM
campaigns and Netflix's first foray into social media marketing
 Launched the first City Winery digital acquisition program around the two location launches,
resulting in the highest pre-opening ticket sales to date
 Built the audience base for HotJobs through a program of super-efficient PPC media buying,
leading to category leadership and acquisition by Yahoo!
 Built the initial SEO program for HotJobs, the Huffington Post and the New York Knicks
 Created award-winning TV commercials and omnichannel campaigns with the Boston Celtics

Private Equity:
 $25 B + plus private equity firm - conducted forensic traffic audit of a potential categoryleading
ecommerce acquisition to assess impact of competition and Google algorithm changes
 Multi-billion-dollar PE fund - conducted an audit of ecommerce, site, media, social, and online
brand for a national home goods retailer for valuation and post-acquisition success potential
 Top 20 US PE firm - provided a detailed analysis of ecommerce, site, media, social, and online
brand of a target acquisition in order to determine auction bid, leading to successful acquisition
 International PE firm - conducted a survey and filter of potential acquisitions in the sports
space
 10 of the largest 25 hedge funds - provided investment analysis on public equities including
media vendors, ad tech, eCommerce companies, and a wide range of subject matter expertise