Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

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Expert Details

Automotive OEMs Fixed Operations and Aftermarket Parts & Service Growth Strategies

ID: 734254 Michigan, USA

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Expert has been recognized in the automotive OEM and aftermarket parts and service (fixed operations) industries as an accomplished subject matter expert. As a Global Strategy Manager, Expert has led or directly supported Ford Motor Company's most innovative and breakthrough fixed-ops initiatives that greatly increased the parts, service revenue, profits, and share. He is considered the `go-to’ person by all levels of Ford leadership (incl. C-level) and peers to strategize, launch and sustain key initiatives. He is experienced with both large and small/progressive companies, and uniquely understands the business dynamics through the perspectives of both an OEM and a Tier-1 supplier partner. He is able to quickly connect at all management and functional levels and collaborate across all organizational lines, including: Marketing, Sales and Service, Finance, IT, Engineering, R&D/Upstream Technology, Purchasing, Manufacturing, Supply, Design, Operations, Legal, Retail/Dealers, and B2B/B2C customer clients. After nearly 18 years at Ford Motor Company, Expert is now an Automotive Industry Consultant, managing ongoing projects, including for his former employer via Tier 1 supplier/s on a contractual basis.

Core Competencies:
 Automotive OEM and Aftermarket Sales and Service
 Strategic Planning and Channel Management
 Cross-Functional Teams – Passionate Engagement
 Win-win Supplier-OEM Partnerships
 Parts eCommerce and Software Technology incl. SaaS
 Business Development and Retention | Project Mgmt.
 Transformational Representation and Leadership
 Competitive Market Data Focused to Drive Priorities
 Exemplary Reputation | Integrity
 Aftermarket | Aftersales Wholesale Parts
 Fixed Operations Subject Matter Expert
 Innovative Marketing Strategies | Ecommerce
 P&L Responsibility and Senior Executive Mentoring


Year Degree Subject Institution
Year: 1991 Degree: MBA Subject: Business and Marketing Institution: Denver
Year: 1983 Degree: BS, AA Subject: Business, Marketing and Economics Institution: Big Rapids, MI
Year: 2004 Degree: U of M Ross School of Business, Executive Education Center Subject: MBA Update, Corporate Strategy Institution: Ann Arbor, MI

Work History

Years Employer Title Department
Years: 2018 to Present Employer: Undisclosed Title: OEM Automotive Industry Consultant Department:
- Managing ongoing projects, including for former employer via Tier 1 supplier/s on a contractual basis.
- Supporting ongoing consulting engagements in collaboration with private investment firms (i.e. Pincus-Warburg) and business consulting companies.
- Providing auto industry environmental insights and guidance.
Years Employer Title Department
Years: 2015 to 2017 Employer: Ford Motor Company Title: Service Excellence Manager, Global Markets Department:
Developed and led the company’s ambitious, OEM-benchmark “Service Excellence” program, which solved for a critical lack of dealer repair shop capacity in support of world-wide Ford fleets and Ford-Lincoln retail customers.
Years Employer Title Department
Years: 2013 to 2014 Employer: Ford Motor Company Title: Global Parts and Service Strategy Manager Department: Ford Export Markets
- Responsible for efficiently supporting international marketing, sales, and service teams located in the field offices in our developing markets (i.e., Asia Pacific, Middle East and Africa, Caribbean/Central America).
- Successfully developed, communicated and executed key, progressive marketing and functional programs in support of Dealers and Regional Ford employees. - - Responsible for budgeting/ROI forecasts, team building (Ford and supplier) and all aspects of operating the business.
Years Employer Title Department
Years: 2000 to 2012 Employer: Ford Motor Company Title: Wholesale Parts Marketing Strategy & Ecommerce Manager Department:
- Led the entire concept, design, launch, and sustainment of Ford’s U.S. wholesale parts program that remains the OEM industry benchmark. Exploded the sales and market share of Genuine Ford and Motorcraft wholesale (aftersales) mechanical and collision repair parts, with the Tier-1 supplier teams.
- Developed breakthrough Dealer/Ford employee product and sales training, effective marketing campaigns with innovative C&I programs. Hired and trained Ford’s national wholesale parts field team. Launched the best in industry fleet parts conquest and retention tools, facilitated creative performance recognition events; and co-developed advanced market analytics to measure progress, gaps, trends, etc. for continuous improvement.
- Responsible for sales forecasting, product branding, live Dealer/Field broadcasts, and promoting the continuous improvement/flow of ideas from Dealers and field reps.
- Success increased wholesale parts sales nearly 300% from $764M to $3.3B.

Ecommerce Mgr. – Conceived, developed/named and successfully deployed – the industry’s first OEM ecommerce website to facilitate franchised Dealer points as independent sales points. Targeted both B2C customers, and the highly demanding and process sensitive B2B segment, including IRFs and fleet customers
- Identified and overcame significant technology, process and Dealer organizational adversity using inventive approaches.
- Presented the prestigious Automotive News PACE Award for’s advanced innovation and contributions to advancing OEM Dealers in the automotive parts industry.

Parts Product Category Mgr. – Responsible for all P&L aspects of the Ford and Motorcraft aftermarket parts portfolio. Achieved record sales and market penetration objectives each year, against falling vehicle market share, using clever and creative new approaches.
- Developed detailed annual business growth plans, C&I, campaigns, product training, website, supplier performance, product planning, pricing, dealer/field recognition award programs, communications, product and marketing innovation, engineering testing and sign-off, competitive research, inventing and deploying innovative new business conquest tools, pricing algorithms, and performance measurement and management tools.
- Accepted invitations (3x) as Ford’s NADA meeting keynote presenter, and OEM/Aftermarket industry roundtable discussion leader, both with Ford-Lincoln Dealers and separately with OEM peers.

Strategy Manager, Ford Customer Service Division. – Responsible for positioning Ford and it’s Dealer’s at the forefront of OEM and competitive aftermarket fixed operations. Boldly and continuously reinvented and progressively refined ideas and strategies.
- Projects included the first re-design in decades of company-to-Dealer Terms and Conditions to enable and incentivize Dealer fixed operations excellence.
- Responsible for authoring and maintaining Ford’s fixed ops-related Dealer terms & conditions, and division policies & procedures.
- Drove unprecedented dealer/company process efficiency and wholesale (aftermarket) parts sales and Ford-Lincoln Dealer service shop competitiveness.
- Achieved annual company cost savings of $30M vs. assigned $10M objective and developed the foundation that nearly tripled the company’s parts revenue, while increasing Ford’s parts aftermarket share.

International Experience

Years Country / Region Summary
Years: 1995 to 1998 Country / Region: Europe, US Summary: Ford - Lincoln Accessories Product Planning Mgr. Led the conception, forward planning, benchmarking/research, and quarterbacked the cross-functional team interface with Ford-Lincoln Designers, vehicle product marketing mgr., new program management, brand management, supplier selection and supervision, purchasing, finance, engineering, Dealer relations and accessories marketing/vehicle marketing inclusion. Had dotted line responsiblity with Jaguar counterparts in Coventry, UK.
Years: 1998 to 1999 Country / Region: Europe, US Summary: Managed (P&L responsibility) the Ford "Rotunda" Dealer equipment and special service tools department - team interfaced with Ford (US and Warley, UK), Mazda (Irvine, CA) and Jaguar (Coventry) vehicle engineering and product development mgt. and marketed approved items to Ford and Lincoln Mercury Dealers. Coordinated efforts of primary suppliers, including Snap On Corp., SPX (now Bosch), etc.
Years: 1999 to 2004 Country / Region: Europe, North America Summary: Coordinated 2-way exchange of best practices/strategies with focus on several key elements of the US aftermarket parts program that demonstrated a positive impact on revenue and profitability, and was asked to exchange 2-way best practices with European (Germany, France and UK) and North American (Mexico, Canada) counterparts to improve the collective programs and leverage global investments and scale. Had primary responsibility for Ford's US Dealer parts terms & conditions, aftermarket incentive programs, and Dealer parts, policies and procedures, aligning globally according to franchise laws, company policies, etc.
Years: 2004 to 2007 Country / Region: North America Summary: As the Ford Parts Product Marketing and Program Manager I had responsibility for directly supporting my Ford of Mexico, and Ford of Canada counterparts with their similar efforts requiring coordinated information exchange, benchmarking, and leveraging scale economies. Had full responsibility for key parts product line management from concept to launch, maintenance and P&L responsibility for $600M product line (brake, steering and chassis product lines)
Years: 2012 to 2016 Country / Region: Middle East and Africa, Asia Pacific (non-China), and Caribbean & Central America Summary: Parts & Service Growth Strategy Mgr. for Ford's emerging markets export department. Led small team in almost daily interaction with the global field sales & service offices. Responsibilities included all (100%) support functions to help the regional sales teams with programs, incentives and tools to help their Dealers achieve their growth and customer experience improvement objectives. Achieved significant successes, particularly in the Middle East Markets.

Career Accomplishments

Awards / Recognition
Automotive News PACE Award Finalist for industry leading Dealer parts ecommerce website
Publications and Patents Summary
Completed first stage of patent development for innovations with the Ford Wholesale (Aftermarket) Parts Program.
Interviewed for several automotive trade publications, including Parts & People (regional trade pub), Automotive News, Babcox Publishing, etc.

Additional Experience

Expert Witness Experience
1. US Federal Case, Patent infringement allegation. Testified for Code Alarm, a Ford supplier partner.
2. US District Case - Eagle claimed that Ford's refusal to accept responsibility for warranty claims (NVH, alignment, irregular tire wear) on vehicles with any make of aftermarket wheel harmed their competitiveness at Ford Dealers.
3.) Small Claims Court - Denver/Boulder
Training / Seminars
Attended and facilitated hundreds of training seminars on fixed operations (automotive parts and service); and, subscribe to countless automotive industry trade journals to actively maintain current information.
Vendor Selection
Led the project design specs, SOW development, and sourcing decision on dozens (100%) of the key supplier partners chosen for assigned marketing, sales & service programs.
Marketing Experience
Extensive marketing responsibility in all aspects of Dealer fixed operations, parts & service, and accessories - including competitive benchmarking, customer needs, point of sale, tier 1, 2 and 3 advertising strategies, Dealer advertising funds/co-op, and marketing budget investments.
Other Relevant Experience
- Global Rotunda Department Manager– youngest mgr. of a Ford global business unit - $186M Dealer Tools and Equipment Sales
- Genuine Ford Accessories Product Planning Manager – Responsible for all current and future accts. and critical Job 1 availability. Worked collaboratively with Ford and Lincoln vehicle brand management, and upstream product engineering. Part of Ford’s first, highly successful cross-functional organizational team (supervising engineers, finance, purchasing, marketing and sales). Tripled Ford accessories sales to $276M with industry-leading products and technology. Championed the first OEM industry introduction of remote start, sonic reverse sensing/warning and other innovations that placed Ford-Lincoln years ahead of all other OEM and aftermarket competitors.
- Ford Customer Assistance Center Group Leader – Supervised the top (of 13) performing and highest morale Ford CSR team
- Ford Sales Division, and Parts and Service Zone Manager assignments, Ford Denver Regional Office, Englewood, CO
- Norwest Bank (Wells Fargo) – Credit Mgr./Loan Officer. Branch Mgr. Development Candidate, Riverside, CA

Language Skills

Language Proficiency
English Fluent

Fields of Expertise

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