Expert Details
Marketing; Online Advertising, Sales, Social Media, Growth
ID: 738392
Germany
Skills:
Entrepreneurship • Leadership • Online Advertising • Sales • Marketing • social media • Public Speaking
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2013 | Degree: Master of Science | Subject: Political Economy | Institution: London School of Economics |
| Year: 2011 | Degree: Bachelor of Arts | Subject: Economics | Institution: UC San Diego |
| Year: 2012 | Degree: Bachelor of Arts | Subject: International Business | Institution: Karlshochschule International University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2018 to 2022 | Employer: Ada Health | Title: Vice President of Marketing | Department: Marketing |
Responsibilities:Oversaw global marketing initiatives, including brand awareness, and user growth across our Brand, Design, Content, Growth, CRM, Website, social media, and Enterprise Marketing teams. To facilitate continuous data-driven marketing outcomes, managed 8 teams and 40 marketers.In addition, contributed to securing a $120 million Series B funding. Some of the notable results accomplished include the scaling of Ada to the #1 Medical App in the world, with over 12 million users, and 300,000 five-star ratings. |
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| Years | Employer | Title | Department |
| Years: 2016 to 2018 | Employer: Ada Health | Title: Head of Marketing | Department: Marketing |
Responsibilities:The highlight of this juncture of career as a marketing expert was the creation and launch of the Ada Brand. In addition, have managed a team of 15 marketers, performing specific roles in launching and scaling Ada to over 5 million users as the #1 and fastest-growing medical app globally. As a result of these marketing initiatives, helped secure a $45 million Series A funding. Moreover, was recognized as the App Marketer of the Year. |
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| Years | Employer | Title | Department |
| Years: 2015 to 2016 | Employer: Google | Title: Brand Manager | Department: Sales |
Responsibilities:As a Brand Manager of Google, exhibited top-notch sales skills by producing massive results.Generated €15M in incremental revenue via strategic brand campaigns across TV and Youtube with global clients, including Ford and Volkswagen. |
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| Years | Employer | Title | Department |
| Years: 2014 to 2015 | Employer: Google | Title: Account Strategist | Department: Sales |
Responsibilities:As an Account Strategist, delivered against assigned goals, while prioritizing and delivering an outstanding business experience to Google’s advertisers.Implementing strategic initiatives, generated the highest revenue impact (+230% target achievement) among all Google Sales representatives in EMEA. |
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| Years | Employer | Title | Department |
| Years: 2012 to 2012 | Employer: Axel Springer SE | Title: Mergers and Acquisitions | Department: |
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| Years | Employer | Title | Department |
| Years: 2010 to 2011 | Employer: IKEA | Title: Project Lead | Department: |
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| Years | Employer | Title | Department |
| Years: 2010 to 2010 | Employer: Siemens | Title: International Sales | Department: |
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| Years | Employer | Title | Department |
| Years: 2009 to 2009 | Employer: Kantar | Title: Market Research | Department: |
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Career Accomplishments
| Licenses / Certifications |
|---|
| Private Aircraft Piot- Gemeinsame Obere Luftfahrtbehörde Berlin-Brandenburg |
| Awards / Recognition |
|---|
| - Google Newcomer Award- Google Inc. : Awarded for Overall Best Newcomer in Google's Global Branding Team - based on performance and financial impact - Top 5% graduate in MSc. degree course at the LSE- London School of Economics and Political Science - Winner of the LSE STARS Award for excellent achievements- London School of Economics and Political Science - Best overall graduate and student in year of graduation- Karlshochschule International University - DAAD PROMOS Scholarship- DAAD: Scholarship for academic excellence and intercultural competences - Fast Company- Innovation by Design Award - Global Mobile Award- GSMA - App Marketer of the Year- App Promotion Summit - German Brand Award- Rat für Formgebung - Cannes Lions Winner: Cannes Lions International Festival |