Expert Details
Marketing of Software
ID: 736391
India
- Dynamic marketing leader with a 10 year track record, growth hacking new products in a highly competitive B2B SaaS domain.
- Achieved quick customer acquisitions within the first year of product launch (Zoho: 25k+, ThinkOwl: 1600+, Xcode: 3500+).
- Proven ability to lead teams and implement measurable change to improve efficiency and achieve customer satisfaction.
- Consistently overachieving assigned targets for product signups, listings and lead generation quarter on quarter. Exceeded 2018 target by 45% and by 31% in 2019.
He leverages his diverse marketing experience – growth hacking, digital, artificial intelligence – to execute innovative and market-tested strategies to acquire customers rapidly. Expert critically analyzes current market trends, understands the bigger picture, gathers competitive intelligence and develops big ideas.
As a creative marketer, he builds on the ideas, develops innovative and pragmatic strategies that yield sustainable results.
Taking decisive, swift and massive actions has been the hallmark of his marketing success. Expert leverages the in-depth knowledge of storytelling, chatbots and machine learning to grab the attention of potential customers, build and strengthen trust and win them over.
His collaborative leadership style, combined with an ability to bring the best out of people, ensures outstanding success. Expert challenges status-quo, pushes the boundaries and builds consensus.
Skills: Competitive Analysis, Social Media, Mobile Marketing, Search Engine Optimization (SEO), Software as a Service (SaaS), Product Marketing, Go-to-market strategy, Content Strategy, Google Ads, Leadership, Networking
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2013 | Degree: MBA | Subject: Marketing | Institution: Great Lakes Institute of Management |
| Year: 2007 | Degree: MSc | Subject: Chemistry | Institution: Nagpur University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2017 to Present | Employer: Undisclosed | Title: Head of Marketiing | Department: Marketing |
Responsibilities:Handpicked to lead international marketing team of 12 senior professionals in 3 countries in partnership with cross-functional teams across sales, product, and research.Developed a go-to-market strategy, product pricing, positioning, and onboarded machine learning experts to build the product with an intelligent chatbot for clients like Vodafone, FedEx, UPS, and Maersk. Managed a $1 Million spend for advertising, PR and customer relationship development. Increased lead volume by 90% through optimal campaign delivery. Deployed HubSpot and Confluence for CRM, project management and sales that saved the company over $25,000 annually. Successfully grew organic revenue by 55% in 9 months through content creation and link-building strategy. Identified channel partners and negotiated long-term contracts. Results: 8 USA franchisees. |
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| Years | Employer | Title | Department |
| Years: 2014 to 2017 | Employer: Zoho Corporation | Title: Product Marketing Manager | Department: |
Responsibilities:Hired to lead global product marketing for Zoho CRM.Lauded for acquiring 25,000 active users within two years of product launch through innovative growth hacking plans. Established customer reference program; wrote and produced nine customer case studies within the first year. Led user-education initiatives – created how-to guides and hosted solo weekly webinars. Result: Webinar registrations increased from 5/week (Oct '15) to 45/week (Oct 16). Sign-ups increased from 5/day (Feb'15) to 20/day (Feb'16). Managed online reputation and social media strategy for Brand Zoho (61k followers). |
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| Years | Employer | Title | Department |
| Years: to Present | Employer: Undisclosed | Title: Product Marketing Manager | Department: |
Responsibilities:Product research, market pricing analysis, competitor analysis, price implementation and product growth analysis.Created social paid strategy (digital ads, mobile, commerce) which included high performing campaigns with 3% CTR. Reduced overall PPC cost per click by 15%. Accomplished by creating tighter keyword themes, using negative keywords, and producing designated landing pages for adgroups. Lifted conversion rates by 57% over a year using A/B and multivariate tests. Revitalized existing CRM database from 5,500 leads to over 45,000 with 30,000 validated email addresses. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2011 | Employer: Ozone Research and Applications (I) Pvt. Ltd | Title: Marketing Manager | Department: |
Responsibilities:Led the digital marketing initiative, resulting in a robust online presence and sales inquiries.Reduced cost of digital providers by 80% by vetting new vendors, offering cutting edge features. Boosted sales by 6% despite a severe industry downturn. Rewrote sales emails and ads, improving conversion rates by 26%. |
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| Years | Employer | Title | Department |
| Years: 2007 to 2008 | Employer: Asian Paints | Title: Production Officer | Department: |
Responsibilities:Available upon request. |
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Career Accomplishments
| Licenses / Certifications |
|---|
| hubspot certification |
| Awards / Recognition |
|---|
| Won award for best TV ad- Zoho Best Webinar Presenter- Zoho Gold medalist (Branding)- Great Lakes Institute of Management Managed Great Lakes' social media reputation, increasing follower base by 2k (200%) with 5500k hits in a year. Hosted four major thought leadership events including Dr. Philip Kotler's India visit and global HR conclave. |