Expert Details
Marketing, International Business and Strategy
ID: 733332
Maryland, USA
He has published over 70 papers in various journals including, the Journal of Advertising Research, Journal of the Academy of Marketing Science, Journal of International Consumer Marketing, Services Marketing Quarterly, Latin American Business Review, Journal of Macro-Marketing, Journal of Innovating Marketing, Journal of Marketing Theory and Practice, Journal of Bank Research, Multinational Business Review, Journal of Research on Minority Affairs and various national and regional conference proceedings.
Expert has a Ph.D, MBA and MS. His research interests include Minority Consumers, Cross-Cultural Analysis, the Role of Marketing in Business and Economic Development, Global Marketing and Export Strategy, and Marketing Strategies for Small Businesses -- including Franchising and Marketing Strategy Formulation and Implementation.
Expert was Program Manager of Small Businesses for several reputable organizations for 18 years. In addition to his experience teaching Marketing courses, he has taught graduate and undergraduate courses alike in Supply Chain Management, Marketing Strategy, Marketing Management, Consumer Behavior, International Marketing and Export Management, Promotion Management, Advertising, Marketing Communication, Brand Management and others.
Expert has worked as Research Consultant in a number of capacities for over 15 year. He has worked at a number of management institutes in a handful of countries under these auspices.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1974 | Degree: Ph.D | Subject: Business Administration (Marketing) | Institution: University of California (Los Angeles) |
| Year: 1970 | Degree: MS | Subject: Marketing | Institution: University of California (Los Angeles) |
| Year: 1967 | Degree: MBA | Subject: International Business | Institution: Atlanta University |
| Year: 1962 | Degree: LL.B | Subject: Corporate Law | Institution: Ranchi University |
| Year: 1959 | Degree: B. Comm | Subject: Accounting | Institution: Bihar University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2009 to Present | Employer: Undisclosed | Title: Professor of Marketing | Department: Marketing |
Responsibilities:Expert teaches a wide variety of Marketing courses as Professor Emeritus. |
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| Years | Employer | Title | Department |
| Years: 1993 to 2008 | Employer: Various | Title: Program Manager | Department: |
Responsibilities:Expert has worked as Program Manager for a number of organizations, including the U.S. Department of Defense. |
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| Years | Employer | Title | Department |
| Years: 1993 to Present | Employer: Undisclosed | Title: Professor of Marketing | Department: Marketing |
Responsibilities:Expert has worked as Professor of Marketing at this prestigious U.S. university for over 20 years. During this time, his titles have included Chair of the Marketing Department (1979-1989 and 1991-92), Associate Professor of Marketing (1989-91), and Assistant Professor Marketing (1974-1976). |
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| Years | Employer | Title | Department |
| Years: 1972 to 1974 | Employer: California State College | Title: Assistant Professor of Business Administration | Department: |
Responsibilities:Expert taught Business Administration courses at this U.S. college for 2 years. |
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| Years | Employer | Title | Department |
| Years: 1969 to 1972 | Employer: University of California | Title: Research Associate | Department: Graduate School of Management |
Responsibilities:Expert conducted research at the graduate level for several years at this U.S. university. |
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| Years | Employer | Title | Department |
| Years: 1966 to 1969 | Employer: Johnson C. Smith University | Title: Instructor of Business Administration | Department: |
Responsibilities:Expert taught Business Administration courses at this U.S. university for 3 years. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 1999 to Present | Country / Region: Various | Summary: Expert has worked as Research Consultant and Visiting Professor in Malaysia and the Philippines. |
Career Accomplishments
| Associations / Societies |
|---|
| Expert maintains active membership in the following: American Marketing Association American Institution for Decision Sciences Association for Consumer Research Atlantic Marketing Association S.E. Decision Science International Academy of Business Disciplines |
| Publications and Patents Summary |
|---|
| Expert is Founder and Chief Editor of an international marketing journal. He has also co-authored a full-length book on small business management and strategy. He also has a large number of refereed published papers, the vast majority of which concern marketing, as well as consumer preferences. |