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Author and experienced corporate trainer of senior executives for multi-national corporations, Expert is a respected world authority on brand management, product development & launch and marketing governance.

Expert spent 13 years studying part-time at Australia's leading marketing school, the University of NSW, where he undertook more face-to-face specialist marketing study than a PhD. During that time, he rose to national fame in FMCG marketing, and again in marketing management, being featured on Current Affairs TV, metropolitan newspapers and marketing trade publications. He was offered his first lecturing role (in mass media) while still an undergraduate.

The travel bug lured Expert to the UK where he revolutionised an ailing pet food company, increasing its market share 6-fold in under 18 months, knocking the mighty Mars Corporation (Pedigree Pet foods) on its backside. He found time to complete a Graduate Diploma in Strategic Marketing Planning while in the UK.

Not to be undone, Expert returned to Australia and again took up a role as Marketing Head of a pet food company, again crippling Mars by stealing 12% of market share in a single test launch in just three months.

As a consultant, he has helped companies grow sales by 50% in one year, successfully launch products that may have never found success on their own and saved business leaders from disastrous choices in corporate strategy. He has also found time to teach undergraduates (part-time) at his old Alma Mater, as well as MBA student at Sydney's UTS where he taught (part-time and between clients) both graduates and undergraduates between 2003 until 2009.

Expert is a free-thinker in commercial marketing management and a highly sought-after expert. His flexibility and 'can-do', positive approach to business problems are regarded as extraordinary, as are his polished and profound marketing skills.


Assisted a new company secure a successful IPO (Initial Public Offer) and register on the National Stock Exchange despite the unexpected occurrence of the Global Financial Crisis in 2008.Provided marketing insight and strategy for an established Dairy Foods Company resulting an outcome of increased sales by 50% in one year.Provided business mentoring and planning input that assisted an Australian dental consumables company to become a global marketer with significant domestic sales, foothold in the USA and Great Britain.Developed an original concept for building EBIT for one of Australia's largest retailersDeveloped market growth strategy for one of Austalia's largest telecommunications providers.