Expert Details
Marketing, Food & Beverage, Sales, Route to Market
ID: 726409
Spain
Expert was marketing director launching Gatorade, Lipton Ice Tea ( JV with Unilever ) and Aquafina in Spain at Pepsi
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1993 | Degree: Licenciado Superior | Subject: Economics | Institution: ICADE, MAdrid, Spain |
| Year: 1993 | Degree: Diplom -Betriebswirt | Subject: Economics | Institution: FH Reutlingen Germany |
| Year: 2002 | Degree: PDD | Subject: Management | Institution: IESE, Spain |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2008 to Present | Employer: Undisclosed | Title: Commercial Director | Department: Nutrition et Sante |
Responsibilities:Route to market, Strategy for new business, focused on healthy products. Multiproduct & multichannel |
|||
| Years | Employer | Title | Department |
| Years: 1998 to 2007 | Employer: Pepsi | Title: Marketing Director | Department: Marketing |
Responsibilities:Strategic & Consumer marketing for carbonated & non carbonated drinks ( including, juices ( Tropicana ), Water, Sportsdrinks, Ice Tea, etc ) |
|||
Language Skills
| Language | Proficiency |
|---|---|
| German | Expert is German. |
| Spanish | 30 years living in Spain |
| French |
Fields of Expertise
advertising, branding, consumer marketing, consumer product packaging, custom market research, marketing, marketing brand management, marketing communications, marketing mix, strategic marketing, beverage, soft drink, bottled water, sport beverage, cross marketing, business development, market positioning, marketing database, distribution channel, promotion, strategic market planning, business management, business intelligence, new product market survey, beverage packaging process, wine, fruit juice