Expert Details
Marketing: Food and Other Industries; Market Research; Survey Design; and Consumer Behavior
ID: 735154
Pennsylvania, USA
He holds a Bachelor of Science in Economics and a Bachelor of Arts from the University of Pennsylvania/Wharton School and a Ph.D. in Marketing from the Yale School of Management.
Expert has consulted on multiple projects related to retail layout design, survey design, and consumer behavior for major companies in the food, CPG, retailing and pharmaceutical industries. He is a highly sought-after speaker on such topics by both companies and industry trade groups.
Expert offers speaking engagements on the subjects of pricing, market research and consumer behavior. In addition, he consults on strategy, consumer behavior, survey design, experimental design and market research.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2015 | Degree: PhD | Subject: Marketing | Institution: Yale University |
| Year: 2014 | Degree: MPhil | Subject: Marketing | Institution: Yale University |
| Year: 2013 | Degree: MA | Subject: Marketing | Institution: Yale University |
| Year: 2008 | Degree: Bachelors of Science in Economics | Subject: Finance, Operations and Information Management, Statistics | Institution: University of Pennsylvania/Wharton School |
| Year: 2008 | Degree: Bachelor of Arts | Subject: Anthropology | Institution: University of Pennsylvania |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2015 to Present | Employer: Undisclosed | Title: Assistant Professor | Department: Food Marketing |
Responsibilities:Expert is currently responsible for research and consulting, as well as teaching at the undergraduate, MBA and executive levels. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2010 | Employer: ZS Associates | Title: Business Associate | Department: |
Responsibilities:Expert was tasked with Market Research and Sales Force Consulting for the Pharmaceutical Industry. |
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| Years | Employer | Title | Department |
| Years: 2005 to 2008 | Employer: University of Pennsylvania | Title: Board Director and Vice President of Supervisory Student Federal Credit Union | Department: |
Responsibilities:• Formulated corporate strategy including branch expansion and dividend structure• Responsible for operational and accounting compliance of 6 divisions of a $6.9 million financial institution • Formulated compliance policy for Bank Secrecy Act and trained over 50 employees per semester • Worked with NCUA examiner to address operation, transaction, and loan risks of the credit union |
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| Years | Employer | Title | Department |
| Years: 2007 to 2007 | Employer: First Manhattan Consulting Group | Title: | Department: |
Responsibilities:• Researched scope and technical requirements for home loan pre-approval tool• Programmed home loan pre-approval tool prototype for rollout in branches of a major Australian bank • Conducted research on bank product sales effectiveness • Conducted qualitative analyses of bank product cross-sell processes |
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| Years | Employer | Title | Department |
| Years: 2006 to 2006 | Employer: Zurich North America | Title: | Department: |
Responsibilities:• Assisted actuaries in programming rate and deviation monitors using VBA and Access• Conducted study on the effects of short interest on securities class action lawsuits • Developed index of securities class action frequencies for use on Bloomberg • Conducted market research on areas of possible expansion and internal cross-selling opportunities |
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Career Accomplishments
| Associations / Societies |
|---|
| Society for Judgment and Decision Making Society for Consumer Psychology Association for Consumer Research Society for Personality and Social Psychology Association for Psychological Science Phi Beta Kappa Beta Gamma Sigma |
| Professional Appointments |
|---|
| Editorial Board, Sage Business Cases 2018 - Present Editorial Board, Sage Business Stats 2018 - Present Conference Co-Chair and Organizer, Annual Whitebox Advisors Graduate Student Conference (2012) Ad Hoc Reviewer for Journal of Consumer Research, Journal of Marketing Research, Food Policy (Outstanding Reviewer Award), Marketing Letters, Social Psychological and Personality Science, Association for Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, Society for Consumer Psychology, Iranian Management Journal, Journal of Experimental Psychology: Applied, Journal of Business Anthropology, European Journal of Marketing, Journal of Business Research |
| Awards / Recognition |
|---|
| World Resources Institute Fellow Invitee Center for Positive Marketing Research Grant (Fordham) Millennial to Watch in Higher Education Award – Philadelphia Business Journal Featured Advertising Education Foundation Professor Advertising Education Foundation Visiting Professor Fellow Morris Grant (research grant at SJU) Saint Joseph’s University Summer Research Grant Dean’s Faculty Development Grant, Saint Joseph’s University Paul Green Award Finalist for Best JMR Article Yale Center for Customer Insights Fellow, Yale AMA-Sheth Doctoral Consortium Fellow Harvard Behavioral Science Conference Invitee Whitebox Advisors Fellow, Yale Albert A. Berg Scholarship, Leadership and Service to the Wharton School Anthropology Senior Thesis Prize, University of Pennsylvania Beta Gamma Sigma Phi Beta Kappa Benjamin Franklin Scholar, University of Pennsylvania Joseph Wharton Scholar, Wharton Dean’s List, University of Pennsylvania Trustee’s Fellowship, University of Pennsylvania |
| Publications and Patents Summary |
|---|
| Expert has 17 peer-reviewed publications, including many in top-tier journals in marketing, e.g., the Journal of Consumer Research and the Journal of Marketing Research. He has participated in 4 peer-reviewed cases as well. |
Additional Experience
| Training / Seminars |
|---|
| Various on market research and consumer behavior |