Expert Details
Marketing Executive: Direct Marketing, Financial Services, Postal Optimization, and Procurement
ID: 740151
New York, USA
Her career accomplishments are marked by her leadership in designing innovative marketing solutions that have notably doubled response rates for top banks and significantly minimized customer attrition during major organizational transitions. Expert also has exceptional skill in vendor management, overseeing a substantial $150 million budget and achieving over $15 million in annual savings through strategic procurement efforts. Her previous role was the head of the Creative Strategies and Campaign Deployment Practices at her current company, where she drove creative development and campaign execution to new heights.
With a foundation in marketing and public relations from her earlier career at Fortune 500 companies, Expert has consistently advanced through the ranks, from Analyst to Vice President. She holds a B.A. with Honors in Communication from the University of Pennsylvania, graduating magna cum laude.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2010 | Degree: BA | Subject: Communications | Institution: University of Pennsylvania |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2010 to Present | Employer: Undisclosed | Title: Vice President, Client Strategy | Department: |
Responsibilities:Providing strategic direction and program management for clients, focusing on delivering high-impact, integrated marketing campaigns.• Lead the delivery of omnichannel marketing solutions, using data and analytics to meet diverse client needs. • Supporting top-tier clients, including 20 of the top 30 US banks, leading FinTechs, and national retail brands. • Build strong partnerships strategically designing campaigns, developing business cases, and optimizing marketing budgets to ensure client satisfaction and loyalty. • Oversee third-party print vendor relationships, managing a significant budget of $150 million. Streamlining procurement processes, enhancing efficiency, and substantial cost savings. |
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| Years | Employer | Title | Department |
| Years: 2010 to Present | Employer: Undisclosed | Title: Vice President | Department: Program Management, Creative Development, Financial Management, Print Production |
Responsibilities:Program Management• Serve as the practice leader and primary point of contact for the firm's retail banking clients; collaborate daily with bank executives, credit bureaus, design agencies, print vendors, and specialists from other marketing channels. • Lead the design, testing, planning, and implementation of omnichannel marketing campaigns for prospect and customer acquisition and utilization; manage and facilitate the production of all marketing campaigns (250+ per year; 4000+ engagements since 2010) • Drive consensus and gain approval from multiple stakeholders across banking organizations to move projects forward. • Analyze bank data and conduct competitive analyses to better inform marketing offers and future opportunities. • Author business cases that validate the profitability of campaigns to inform decision making. Creative Development / Financial Management / Print Production • Design and implement A/B tests to optimize creative packages and maximize campaign ROI; work with the campaign reporting and analytics team to compile and review campaign performance. • Oversee design and production teams to deliver targeted compelling messages that drive response. • Serve as a brand guardian by ensuring that marketing communications are aligned with brand guidelines. • Manage the team responsible for meticulous proofreading and coordination of extensive revisions from reviewers across multiple departments. • Develop and maintain budgets and forecasts; source estimates from and negotiate with outside suppliers to ensure competitive prices. • Procure print and lettershop specifications with full knowledge of the requisite print process; advise on the most suitable equipment and vendors for all campaigns. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2010 | Employer: Universal Pictures | Title: Field Marketing Representative | Department: |
Responsibilities:• Created relevant, timely, and unique marketing campaigns for feature films that effectively and efficiently reached the college audience.• Coordinated advance screenings and Q&A sessions for films including: Flash of Genius, The Express, Role Models, Frost/Nixon, Fast & Furious, The Fourth Kind, MacGruber, and Get Him to the Greek. • Worked with on-campus media outlets to secure promotional ads, on-air giveaways, film features, previews, and reviews. |
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Fields of Expertise
check printing, color printing, color printing quality control, digital printing, buying & procurement, procurement, B2B marketing, B2C marketing, affiliate marketing, Campaign Marketing, Big Data Analytics, big data, Financial Services, supply chain cost reduction, coated paper, offset paper, direct marketing, financial services marketing, consumer lending marketing, postal optimization, procurement marketing, cost reduction, marketing analytics, performance marketing, customer acquisition, business case development, strategic planning