Expert Details
Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
ID: 725681
Kentucky, USA
He is a leading authority in the area of marketing and branding and has consulted extensively by providing marketing research for leading companies in these areas. He is an expert in the fields of consumer behavior and consumer psychology, having delivered executive education seminars in these areas and published research in the leading journals regarding these topics. He is a highly credentialed expert witness in the areas of marketing and trademarking, having successfully provided analyses and testimony in cases involving Fortune 100 companies. He is a Ph. D. trained marketing expert with fifteen years of experience in academia and industry.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1994 | Degree: PhD | Subject: Marketing | Institution: University of South Carolina |
| Year: 1990 | Degree: MBA | Subject: Marketing | Institution: George Washington University |
| Year: 1984 | Degree: BA | Subject: Economics | Institution: University of Michigan - Ann Arbor |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2007 to Present | Employer: Undisclosed | Title: Associate Professor of Marketing and University Scholar | Department: College of Business/Department of Marketing |
Responsibilities:He teaches undergraduate and graduate courses in marketing and branding and conducts scholarly research in marketing and branding. |
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| Years | Employer | Title | Department |
| Years: 1997 to 2007 | Employer: Iowa State University | Title: Assistant Professor of Marketing | Department: College of Business/Department of Marketing |
Responsibilities:He taught undergraduate and graduate courses in marketing and branding and conducted scholarly research in marketing and branding. |
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| Years | Employer | Title | Department |
| Years: 1995 to 1997 | Employer: Florida International University | Title: Assistant Professor of Marketing | Department: College of Business/Department of Marketing |
Responsibilities:He taught undergraduate and graduate courses in marketing and branding and conducted scholarly research in marketing and branding. |
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Career Accomplishments
| Associations / Societies |
|---|
| He is a member in good standing of the following organizations: American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, and the American Academy of Advertising. |
| Professional Appointments |
|---|
| He has been appointed as a member of the Editorial Review Board for the following academic journals: Journal of Consumer Psychology, Journal of Advertising, Journal of the Academy of Marketing Science, and the Journal of Business Research. He has also served as ad hoc reviewer for additional academic journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Public Policy and Marketing, Journal of Information Technology, European Journal of Social Psychology, and Journal of Managerial Psychology. |
| Awards / Recognition |
|---|
| He has been nominated and/or received a number of awards, including: “High Honors” distinction, Honor Roll of Consumer Researchers; Iowa State University Dean's Advisory Council Research Award; Nominee, Iowa State University Early Achievement in Research Award; Nominee, Don Lehmann Award; Delta Sigma Pi Marketing Professor of the Year; Iowa State University Business Council Outstanding Teacher Award; Nominee, Iowa State University Faculty of the Year; Nominee, Iowa State University Dean's Advisory Council Undergraduate Teaching Award; Iowa State University Interfraternity Council and Panhellenic Council Outstanding Faculty Member. Other Recipient, Dean’s Advisory Council Business Impact Award, ISU College of Business Outstanding Reviewer, Journal of Advertising Outstanding Reviewer (Honorable Mention), Journal of Advertising Who’s Who in Business Higher Education Who’s Who in Among Executives and Professionals (Honor’s Edition) American Marketing Association Doctoral Consortium Fellow Beta Gamma Sigma, George Washington University and University of South Carolina Merit Scholarship Award, University of Michigan |
| Publications and Patents Summary |
|---|
| He has 23 publications in the top journals in the discipline of marketing focusing on branding, consumer psychology, and advertising and has plans to become a co-author on the leading textbook in the area of Consumer Behavior. |
Additional Experience
| Expert Witness Experience |
|---|
| He has served as an expert witness in a number of cases involving high-profile, Fortune 100 clients in the areas of consumer behavior in general and trademark infringement in particular. In doing so, he has worked with attorneys at a number of prestigious law firms around the country. |
| Training / Seminars |
|---|
| He has conducted seminars on branding, marketing, and sales management for a number of firms and organizations including Fortune 500 firms. |
| Marketing Experience |
|---|
| He has conducted marketing research in the areas of consumer behavior, branding, and new product development for a variety of firms ranging from start-ups to established Fortune 500 companies. |
Fields of Expertise
advertising, advertising perception survey, behavioral science, branding, consumer purchasing behavior, consumer survey, deception, false advertising, food labeling regulation, intellectual property, market research, marketing, marketing communications, promotion, clothing industry, counterfeiting, customer segmentation, gap analysis, market, health care claims substantiation research, brand extension licensing, customer satisfaction, market development, apparel product retailing, business development, retailing, market positioning, entrepreneurship, business strategy, business operations, Internet advertising, marketing mix, marketing brand management, distribution channel, Japanese marketing, strategic market planning, market assessment, consumer demographics, public relations, European market research, market trend, market potential, food product market survey, consumer focus group, business management, food marketing, competitive intelligence, gasoline marketing, consumer product packaging, consumer product marketing, consumer product label, international marketing, consumer product labeling, food package, market forecasting, consumer choice prediction, telecommunications strategic planning, new product market survey, new product design, food product labeling, medical equipment marketing, consumer product, strategic planning, health care marketing, service marketing, strategic research planning