Expert Details
Market Research, Global Healthcare Market Research
ID: 731394
Pennsylvania, USA
As a result of research data provided, clients have been able to: make go/no-go decisions on in-licensing and new business opportunities, segment customers, forecast product performance, and maximize brand potential.
These are examples of project types she has worked on. She created a unique approach to Market Assessment for a key customer that has resulted in a new and innovative approach to in-licensing evaluation and new product opportunities. Customer segmentation and market positioning work have helped clients to maximize their brands, from both a healthcare professional and patient perspective. She also has extensive expertise in both qualitative and quantitative consumer survey research.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1986 | Degree: MBA | Subject: Marketing | Institution: Temple University |
| Year: 1980 | Degree: BS | Subject: Business Administration | Institution: Temple University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2007 to Present | Employer: Undisclosed | Title: President, North America | Department: US |
Responsibilities:Head of US Company- responsible for overall revenue generation and operations- founded US-based company |
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| Years | Employer | Title | Department |
| Years: 1995 to 2006 | Employer: Verispan | Title: Vice President | Department: Market Research |
Responsibilities:Founded and ran the Market Research division of this company that was original known as Kelly/Waldron before being acquired by McKesson and then became part of a joint venture. Responsible for overall revenue generation and operations of division |
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| Years | Employer | Title | Department |
| Years: 1992 to 1995 | Employer: Focuspointe | Title: Vice President | Department: Full-service Market Reearach |
Responsibilities:Founded full-service division of this facility company. Responsible for revenue generation and project implementation. |
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| Years | Employer | Title | Department |
| Years: 1974 to 1992 | Employer: Intersearch (now Kantar) | Title: various | Department: Market Research |
Responsibilities:Started as telephone interviewer, and worked up to market research project manager- implemented global telephone interviewing |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2007 to Present | Country / Region: Global | Summary: On-going market research projects globally, with focus on 5EU, Latin America, and Asia- personally attend live qualitative research (focus groups, IDIs) |
Additional Experience
| Training / Seminars |
|---|
| Developed and facilitated several internal workshops for clients to demonstrate research techniques and to help internal teams align objectives. |
| Vendor Selection |
|---|
| Sourcing market research field agencies globally, as well as quantitative and other freelance resources. Have identified partners for Franchise Identity, Payer Research, KOL identification, market overviews, and secondary data analysis. |
| Marketing Experience |
|---|
| Market research industry in general; branding insights in the healthcare space |
| Other Relevant Experience |
|---|
| Market research project logistics management; Networking within the market research industry |
Fields of Expertise
custom market research, market research, biotechnology market research, health care market research, European market research, consumer survey, market assessment, market positioning, customer segmentation, adalimumab, health care, managed care, health care industry, B2B market research, branding, gap analysis, market development, marketing brand management, marketing database, strategic market planning, behavioral science, consumer demographics, marketing communications, advertising, market trend, market potential, competitive intelligence, marketing