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Experienced market researcher with over 35 years in the industry- last 25 years have focused in the healthcare space. Experienced in both qualitative and quantitative methodologies with concentration in brand-building. Primarily on vendor side working with pharmaceutical, biotech and medical device companies globally, conducting research with healthcare professionals and patients. Experience moderator and workshop facilitator. Involved in start-up and have run 3 full-service market research companies and/or divisions since 1992. BS in business administration and MBA in Marketing from Temple University. Currently President, North America of THE PLANNING SHOP international, Inc.

As a result of research data provided, clients have been able to: make go/no-go decisions on in-licensing and new business opportunities, segment customers, forecast product performance, and maximize brand potential.

These are examples of project types she has worked on. She created a unique approach to Market Assessment for a key customer that has resulted in a new and innovative approach to in-licensing evaluation and new product opportunities. Customer segmentation and market positioning work have helped clients to maximize their brands, from both a healthcare professional and patient perspective. She also has extensive expertise in both qualitative and quantitative consumer survey research.