Expert Details
Market Research, Consumer Insights, Brand Research, and Higher Education
ID: 734218
New York, USA
He possesses specialist expertise in branding, reputation, communications, messaging and marketing strategies that engage internal and external stakeholders. He conducts research-based consulting on brand purpose, sustainability branding, shared value, and triple bottom line positioning. He also possesses deep expertise in the higher education market.
Expert has won and retained high-value engagements ranging from $2-5 million for Dell, UBS American Express, Bank of America, Anheuser Busch, Laureate Education, and other global corporations. He has consulted for the College Board, UNICEF, USAID, AARP, and other nonprofits and NGO's.
Expert's core competencies include marketing, general research management, and business development. He has led marketing research businesses with revenues ranging from $20-25 million. He has assumed full P&L ownership and accountability and has consistently delivered profitable double-digit growth.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1980 | Degree: BSc Psychology | Subject: Psychology | Institution: University of Leicester |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2011 to Present | Employer: Undisclosed | Title: President and Founding Partner | Department: |
Responsibilities:Expert's custom market research firm specializes in research-based consulting on brand and communication strategy; customer and marketing strategies; and performance and valuation. The firm focuses on helping clients pursue shared-value business models and triple bottom line. |
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| Years | Employer | Title | Department |
| Years: 2016 to Present | Employer: Undisclosed | Title: Executive Director | Department: |
Responsibilities:Expert currently consults as a strategic advisor on corporate marketing research and business insights. He leads research on marketing, program development, enrollment, portfolio optimization, student experience and success, alumni relations, and student outcomes. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2011 | Employer: Hall and Partners, LLC | Title: Managing Partner | Department: |
Responsibilities:Expert led, managed and grew the company's East Coast business of $20 million. He managed an office of 85 research professionals and led the strategy and vision for growth. The company specialized in innovative brand and communications research. Among other accomplishments, he grew revenue by 10% in one year and restructured teams to improve profitability and margins. Clients during this time included American Express, Unilever, New York Times, Aetna, and Qatar Foundation. |
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| Years | Employer | Title | Department |
| Years: 2002 to 2010 | Employer: Harris Interactive, Inc. | Title: Senior Vice President | Department: Brand and Communications Consulting Center of Excellence |
Responsibilities:Expert was responsible for global consulting and business development for the company's brand and communications consulting division. He undertook knowledge management, thought leadership, and product portfolio development. Prior to this time, he served the company as VP and Senior Consultant. |
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| Years | Employer | Title | Department |
| Years: 2000 to 2001 | Employer: Knowledge Networks, Inc. | Title: Senior Managing Director and Vice President | Department: |
Responsibilities:As a practice leader for international research, Expert undertook strategic planning for international expansion and led alliance negotiations with potential international partners. |
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| Years | Employer | Title | Department |
| Years: 1997 to 2000 | Employer: Research International USA | Title: Various | Department: |
Responsibilities:Expert served the company as Executive VP and General Manager, New York, from 1998 to 2000. Previously, he was Managing Director of World Service from 1997 to 1998, during which time he led international teams in multiple U.S. cities and led strategic market development program in Eastern Europe. |
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| Years | Employer | Title | Department |
| Years: 1995 to 1997 | Employer: A. C. Nielsen / SRG International | Title: Managing Director | Department: |
Responsibilities:Expert led an office of 8 international research professionals. |
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| Years | Employer | Title | Department |
| Years: 1993 to 1995 | Employer: Young and Rubicam, Inc. | Title: Vice President | Department: Corporate Research |
Responsibilities:As co-developer of the company's proprietary brand valuation system, Expert played a major role in early stage implementation of the product. He also consulted with clients across the company's lines of business: advertising, direct marketing, public relations, multicultural marketing, and brand identity. |
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Additional Experience
| Training / Seminars |
|---|
| Expert has undertaken a Senior Management Program, a course in New Models of Business in Society, and a course in Innovation Development for New Companies. |
| Other Relevant Experience |
|---|
| Expert has undertaken research in 90 countries. He has visited more than 60 countries and has lived in the UK and in the United States. |