Expert Details

Lighting and related electrical industry, particularly LED

ID: 733858 North Carolina, USA

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Expert is a veteran of the lighting and electrical industry with 25 years leading manufacturers in the development, marketing, and sales of light fixtures, controls, components, and materials. With dual degrees in Architectural Engineering and Architecture emphasizing on lighting and electrical systems, his background began with a focus on lighting design. He has been held responsibility for product development, marketing, brand management, and general / P&L management for numerous brands of Cooper Lighting (now Eaton), Hubbell Lighting, and Cree, and is a subject matter expert in LED / Solid State Lighting and controls. Since establishing his consulting practice in 2011, he has worked with numerous global, conglomerate, and private manufacturers in the creation of new brands, business units, products, and channels.

Strategic planning
Branding development and marketing strategies
Segment, channel, and geographic expansions
Voice-of-Customer research & validation
Product development road map development
Forecasting and budgeting (operational and capital)
Product ideation
Domestic and international sales strategies
Product specifications
Commercial, Residential & Retail channels
Market research
Lean process and operational methodologies
Competitive benchmarking
Acquisition targeting and research

Education

Year Degree Subject Institution
Year: 1993 Degree: BA Architecture Subject: Architecture Institution: The University of Kansas
Year: 1992 Degree: BS Architectural Engineering Subject: Lighting & Electrical Institution: The University of Kansas

Work History

Years Employer Title Department
Years: 2011 to 2017 Employer: CREATIVE EPICENTER Title: President & Founder Department: Consulting
Responsibilities:
Founded consulting business, providing marketing, branding, product and strategic services to startups, private, domestic and global conglomerates.
Years Employer Title Department
Years: 2016 to 2017 Employer: CREE INC Title: VP Brand Management Department: Product Marketing
Responsibilities:
Responsible for $350MM+ indoor LED brand products. Directly managed Indoor marketing department of 8. Indirectly managed matrix functions of engineering, sales, pricing, operations.
Years Employer Title Department
Years: 2007 to 2011 Employer: HUBBELL LIGHTING, INC. Title: VP & General Manager Department: Executive Management Team
Responsibilities:
Revitalized 2 brands by reestablishing image, innovation. Held $90MM P&L and full-functional responsibility over domestic and Mexican manufacturing. Led local workforce of 120 office and 190 union factory staff. Optimized businesses through intense change management, growing share despite 31% market contraction.
Years Employer Title Department
Years: 2003 to 2007 Employer: Prescolite Lighting Title: VP Brand Management Department: Prescolite Brand
Responsibilities:
Revitalized 2 brands and returning innovative roots by reestablishing image, innovation. Held $90MM P&L and full- and functional responsibility over domestic and Mexican manufacturing. Led local workforce of 120 office and and 190 union factory staff workers. Optimized businesses through intense change management, growing share despite 31% market contraction.
Years Employer Title Department
Years: 2001 to 2003 Employer: COOPER LIGHTING, INC. Title: Marketing & Product Development Manager Department: Metalux & Fail-Safe Brands
Responsibilities:
Directed $350MM+ brands in multiple channels. Authored strategic marketing plan, leading 3 Product Managers in product plan execution. Implemented marketing programs, promotions, advertising, PR campaigns. Managed pricing, inventory, cost reductions, forecasts.
Years Employer Title Department
Years: 1997 to 2001 Employer: COOPER LIGHTING, INC. Title: Product Manager Department: Metalux Brand
Responsibilities:
Directed product development, maintenance of $250MM+ brand, leveraging input from customers, agents, sales.
Years Employer Title Department
Years: 1996 to 1997 Employer: COOPER LIGHTING, INC. Title: Strategic Analyst Department: Product Management
Responsibilities:
Developed studies & strategic plans to guide growth in new segments, encompassing acquisitions. Extensive research and interface with Senior Management, customers, sales agents and industry personnel.
Years Employer Title Department
Years: 1993 to 1996 Employer: COOPER LIGHTING, INC. Title: Source Market Specialist Department: Marketing
Responsibilities:
Conducted over 600 presentations annually to educate diverse professionals in all aspects of the industry and Cooper products. Responsible for scheduling, staff development, and facility design and marketing projects.

Additional Experience

Expert Witness Experience
No formal expert witness in trial situations but active participation in litigation (deposed) in defense of patent and other IP while serving at past employers.

Career Accomplishments

Associations / Societies
Illuminating Engineering Society
Publications and Patents Summary
Co-inventor, US Utility Patent
Co-inventor, US Design Patent

Fields of Expertise

security lighting, solid state lighting, lighting design, lighting control, lighting system, street light, high-technology lighting device system, high-technology lighting device, energy-efficient lighting system, energy-efficient lighting controller, energy-efficient lighting device, electric lighting system, emergency lighting, LED lighting

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