Expert Details

Intellectual Property Lawsuits that Depend on Marketing Expertise and/or Survey Research

ID: 732389 Texas, USA

Expert has been involved in a large set of cases involving trademark or trade dress infringement or patent importance in purchase decisions. Expert recently testified in Federal Court in Houston regarding a trademarked name infringement, applying a depth of expertise exceeding survey research. The case was decided in favor of the plaintiff, whose case she supported. Expert is the author or co-author of several publications concerning intellectual property lawsuits, including one in The Trademark Reporter, the law journal of the International Trademark Association.

Expert has provided survey research assignments and expert witness reports to attorneys through her independent eponymous consulting group since 1980.

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Education

Year	Degree	Subject	Institution
Year: 1973	Degree: Ph.D	Subject: Business Adminstration	Institution: University of Houston
Year: 1970	Degree: MBA	Subject: Business Administration	Institution: University of Houston
Year: 1957	Degree: Bachelor	Subject: Journalism	Institution: University of Missouri

Work History

Years	Employer	Title	Department
Years: 1973 to Present	Employer: Undisclosed	Title: Professor of Marketing & Entrepreneurship	Department:
Responsibilities: Expert serves as senior researcher at the Institute for Healthcare Marketing. She also conducts research related to legal issues in marketing; she teaches MBA and Ph.D. students.
Years	Employer	Title	Department
Years: 1980 to Present	Employer: Undisclosed	Title: Consultant	Department:
Responsibilities: Expert provided independent consulting to attorneys in Austin, Beaumont, Dallas, Houston, and New York on advertising, trade dress, effects of boycotts, health care, the costs of changing a name, and defamation.

Career Accomplishments

Associations / Societies
American Marketing Association Academy for Health Services Marketing American Marketing Association Beta Gamma Sigma business honorary UH Chapter Treasurer

Professional Appointments
Expert has served on the following editorial review boards: Journal of Marketing (2 years); Journal of Advertising Research (4 years); Current Issues and Research in Advertising (5 years); Journal of Health Care Marketing (8 years).

Awards / Recognition
Marvin Hurley Professor of Marketing & Entrepreneurship Larry J. Sachnowitz Professor of Marketing & Entrepreneurship Bauer College Alumni Association award, outstanding faculty member Bauer Faculty Fellow Melcher Faculty Honor Award for Research Halliburton Award for Research Melcher Award for Service Halliburton Award for Service Tillie and Tom McDonald Award

Additional Experience

Marketing Experience
Expert served as Professor of Marketing & Entrepreneurship for over a decade before promotion in 2017 to her present professorship. This position was preceded by her term as Professor of Marketing (1996-2002) and as Associate Professor of Marketing (1977-1986). Before this, she served as Assistant Professor of Marketing (1973-1977). Additionally, Expert was Director of an institute of marketing. She has served on the editorial review board for the Journal of Marketing for 2 years, as well as for the Journal of Health Care Marketing for 8 years. She has been teaching Ph.D. seminars in Marketing Strategy for 5 years. She has taught an MBA Core Course in Marketing Management for 18 years. She has a variety of publications regarding marketing.

Marketing Experience

Expert served as Professor of Marketing & Entrepreneurship for over a decade before promotion in 2017 to her present professorship. This position was preceded by her term as Professor of Marketing (1996-2002) and as Associate Professor of Marketing (1977-1986). Before this, she served as Assistant Professor of Marketing (1973-1977). Additionally, Expert was Director of an institute of marketing. She has served on the editorial review board for the Journal of Marketing for 2 years, as well as for the Journal of Health Care Marketing for 8 years. She has been teaching Ph.D. seminars in Marketing Strategy for 5 years. She has taught an MBA Core Course in Marketing Management for 18 years. She has a variety of publications regarding marketing.

Fields of Expertise

trademark infringement, patent infringement, survey research