Expert Details
In Vitro Diagnostics, HPV, Women's Health
ID: 726192
District of Columbia, USA
In addition, she has also served as expert advisory services, market analysis and research for investment firms and companies developing HPV and other women’s health diagnostic offerings, particularly in vitro diagnostics.
• Multi-phase due diligence, financial modeling and business model development project to identify new suppliers and model a new, oral contraceptive sourcing entity for a major public health organization. Recommendations for partners and business model were accepted by senior management and are being implemented.
• Identify foreign IUD suppliers for the US public health market. Develop business and financial models for new self-sustaining entity serving public health clinics that is funded by a large philanthropic organization.
• Strategy development of an NGO focused on international women’s reproductive health. Develop financial and business models for a self-sustaining entity serving international public health.
• Expert advisory services, market analysis and research for investment firms and companies developing HPV and other women’s health diagnostic offerings.• Branding strategy development and market research for a regional clinical laboratory with HPV offering.
• Strategy development and market analysis for a technology company utilizing homegrown phage technology to penetrate the food industry.
• Technology assessment and new product market opportunity sizing for a blood storage company.• Organizational efficiency assessment, process standardization with recommendations for an entertainment company.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1998 | Degree: MBA | Subject: Finance and Accounting | Institution: Simon School of Business, U of Rochester |
| Year: 1992 | Degree: MA | Subject: Biochemistry | Institution: Mount Holyoke College |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2007 to Present | Employer: Undisclosed | Title: President | Department: |
Responsibilities:In this capacity, Expert provides business strategy, product development and marketing, technology valuation, and market research and analysis services with focus on the healthcare industry. |
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| Years | Employer | Title | Department |
| Years: 2006 to 2006 | Employer: Digene | Title: HPV Market Manager | Department: |
Responsibilities:As a marketing manager for the US HPV market, Expert was responsible for creating and executing a marketing plan and budget of $550K annually. She achieved sales growth of 30% each quarter. |
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| Years | Employer | Title | Department |
| Years: 2004 to 2005 | Employer: Immersion Medical | Title: Senior Product Manager | Department: |
Responsibilities:Available upon request. |
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| Years | Employer | Title | Department |
| Years: 2003 to 2004 | Employer: Stryker Orthopaedics | Title: Product Manager | Department: |
Responsibilities:Expert managed marketing of Simplex® Bone Cement (market leader with 80% share) and related new product development; provided business analysis, training and support to over 600 sales reps. Equipped reps with competitive knowledge and clinical information to target surgeons and hospital administrators. She grew Simplex sales 26% in 2003. |
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| Years | Employer | Title | Department |
| Years: 2001 to 2003 | Employer: Partners Healthcare System | Title: Marketing/Business Development Manager, Worldwide Marketing | Department: |
Responsibilities:Managed academic/industry relations to facilitate exchange and commercialization of intellectual property assets. Evaluated and marketed pre-clinical intellectual property (IP) to industry in areas such as cardiovascular, oncology, orthopaedics, molecular diagnostics and transplant. Established relationships with pharmaceutical/biotech and medical device companies worldwide. |
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| Years | Employer | Title | Department |
| Years: 2000 to 2001 | Employer: Emergence Consulting | Title: Consultant | Department: |
Responsibilities:Provided consulting services to clients in various industries, such as telecommunications, manufacturing, energy, travel and leisure and industrial markets. Conducted extensive primary and secondary research. Contributed to success of business development efforts. |
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| Years | Employer | Title | Department |
| Years: 1998 to 2000 | Employer: Agilent Technologies/Hewlett Packard | Title: Senior Financial Analyst | Department: |
Responsibilities:Supported a $660M Patient Monitoring Division and $35M Point-of-Care Division. Responsibilities included acquisition target investigation and analysis, product pricing and costing resulting in awareness of ROI/NPV/profitability across product development teams and lower COGS. Other responsibilities were month-end close, variance analyses, financial budgeting and strategic forecasting, product generation process support and ad hoc analyses. |
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Additional Experience
| Training / Seminars |
|---|
| Product related training - medical simulators, bone cement, HPV, molecular diagnostics, molecular biology |
| Vendor Selection |
|---|
| contraceptive vendors - oral contraceptives, IUD worldwide business operations vendors - payroll, human resource outsource, benefits, market research, continuing education (CE), IT, Sharepoint, etc. |
| Marketing Experience |
|---|
| Molecular diagnostics HPV contraceptives women's health medical simulation |
| Other Relevant Experience |
|---|
| Project management operations (business) financial modeling business model |
Language Skills
| Language | Proficiency |
|---|---|
| Malaysian | Expert grew up in Malaysia and so she is fluent in the language. |
| Mandarin | Expert learned Mandarin from kindergarten through high school where the medium of instruction was on Mandarin. |
| Cantonese | |
| Taiwanese |
Fields of Expertise
in vitro diagnostics, market segmentation, medical device marketing, strategy marketing, strategic marketing, medical marketing, market positioning, marketing mix, marketing brand management, marketing database, product positioning, trade show, promotion, marketing communications, market trend, medical diagnostics, medical equipment marketing, marketing, molecular biology, medical device, biotechnology