Expert Details
Global Wine and Spirits: Wholesale, Distribution, Retail
ID: 740064
New York, USA
Extensive in-depth experience working with and selling premium domestic and imported wine and key global spirits. Expert has lived and worked in Napa Valley (at local small wineries and tasting rooms), having done inside and direct wine sales nationally to retail (corporate and local), restaurant and hotel accounts. He has experience as a wine broker/importer, and is deeply knowledgeable and articulate about wine, wine-making/grape growing, wine culture, wine & food pairings, and the contemporary wine industry. He's developed, managed, and delivered in excess of $278 million over a varied business development career.
Expert is skilled in strategic planning, business development, sales, marketing, inventory management, and wine tasting events. His expertise in Spirits include Scotch, Bourbon, Japanese Whiskey, Tequila, and Mezcal.
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2009 to 2022 | Employer: Costco Wholesale, Inc. | Title: Wine Specialist | Department: |
Responsibilities:• Achieved repeated double digit percentage and dollar volume increases for department attributed directly to personal sales and department management efforts; Department achieved #1 company-wide ranking for department sales period and weeks.• Oversee department operations, product intake, merchandising, stocking, placement, and stock levels for department. • Manage and drive member sales for $XM department, and represent the wine program to management and members. Personally sell between 50 – 100 members a day; Culver City had one of the largest premium wine sets in the chain (240 premium wine SKU's), and ranked an “A" level, Top 5 building. • Assist, identify, and pursue new product selections and deletions; work with vendors, merchandisers, and product representatives. • Conduct semi-annual stock inventories for 300+ SKUs. |
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| Years | Employer | Title | Department |
| Years: 2013 to 2014 | Employer: Windsor Oaks Vineyards | Title: Regional Sales Manager, Southern California | Department: |
Responsibilities:• Created, built and developed entire Southern California sales market for unknown premium Russian River/Chalk Hill AVAs grape grower turned winery, selling 3 brands (2 direct sales and 1 distributed).• Starting with zero accounts, created and maintained 1200+ account database, opened 85+ accounts, and sold over $xxxK in year 1 (unknown, unrated, highly competitive sector products). • Built and maintained account relationships (off-, on- premise, chain, corporate and distribution) conducted wine tastings (trade and consumer), account training, distributor management and all area sales meetings. • Placed and managed execution of promotions and account pricing, presented muti-tiered opportunities to customers, achieved distribution objectives, and executed programs to drive depletions and sales rate. • Identified, recruited and managed sales assistant and regional distributor/broker; selected and implemented sales CRM for reporting/managing all market activities. • Key account placements: Trader Joe's, Costco, Capital Grille, Sushi Roku, Patina/Hollywood Bowl, etc. |
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| Years | Employer | Title | Department |
| Years: 1984 to 1988 | Employer: Ehlers Lane Winery | Title: National Sales Director | Department: |
Responsibilities:• Responsible for all wholesale sales and distribution nationally; opened numerous accounts, distributors, and attended tasting events.• Sold with and supported distributors, trade shows, and direct on- and off-premise sales nationally. |
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