Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

Coffee and Tea Industries, Food and Beverage Services, Coffee Shop Operations, International Business Development, Retail Management Training, Wholesale and Distribution Services, Hospitality Industry

ID: 739023 Pennsylvania, USA

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Expert has 20+ years of experience in the Coffee, Tea, F&B (food and beverage), and Hospitality industries, internationally and domestically.

Expert's company -- of which he is Founder and Chair -- operates services in relation to business development, hospitality industry analysis, management consultancy, wholesale and distribution. His experience began in food and beverage consulting, expanding to coffee and tea industry development, wholesale of café supplies, franchise brokerage, brand and private label product manufacturing services, coffee roasting and tea blending techniques, and shipping all over the world.

His primary goals include the following:

• Facilitate learning development workshops, training skills, sales techniques, leadership tips, and operational programs for all teams.
• Provide coffee and tea in the service of humanity.

• Development, consultancy, and operations.
• Arabica coffee expertise: purchasing, blending, roasting, flavoring, brewing, and tasting.
• B2B, private label, wholesale, retails, packaging and shipping services.
• Partnership with well-known brands of food and food supply, machinery and equipment such as: Frappe, syrup, sauce, tea, smoothie, ice cream, chai, cocoa, espresso machines, coffee grinders, blenders, small-were, accessories, brewing machines, condiments.

• Participate in F&B and franchise exhibitions such as: Gordon in Pittsburgh, NRA Show in Chicago, Gulf-Food in Dubai, Horica in the Middle East, The Global Franchise Market in Dubai.


Year Degree Subject Institution
Year: 1998 Degree: BA Subject: English Literature Institution: Damascus University

Work History

Years Employer Title Department
Years: 2021 to Present Employer: Undisclosed Title: Founder and Chairman Department: Food and Beverage
Expert operates services in business development, hospitality industry analysis, management consulting, wholesale and distribution. Work with premium and global partner brands.

His expertise includes coffee and tea development, wholesale sales of café supplies, franchise brokerage, brand and private label product manufacturing services, coffee roasting and tea blending techniques, and shipping all over the world.
Years Employer Title Department
Years: 2014 to 2022 Employer: Kiva Han Coffee Title: Director of International Business Development, Franchise, Sales Department: Food and Beverage
Expert's competencies and responsibilities include:

Serving as franchise consultant and professional operator in opening, developing, managing, expanding and serving the licensee and franchisee markets.

Maximizing sales revenues through a network of international sales partners and agents, as well as developing direct customer relationships with existing and new customers.

Maintaining thought leadership in, and awareness of, international variances in cultural and legal issues pertaining to sales.

Setting and implementing business and strategic plans for multiple product lines markets to ensure that the company's international sales and profitability targets are met.

Renewing development agreements with existing markets to double the number of unites in their respective territories.

Coaching company franchisees in using tools to identify the right sites to increase their success rate.

Maintaining and providing expertise in coffee industry segments: Arabica green coffee beans purchasing, blending, roasting, cupping, brewing, packaging, private labeling, and distributing.

Ensuring that all storage and shipping procedures meet company policies and government regulations.

Serving as wholesaler and retailer of food supplies, machinery, and equipment for coffee shop and lab.

Serving as expert in B2B and fright services.

Participating in the national and international exhibitions of F&B and Hospitality.

Working as barista at coffee labs, seminars, workshop, and community events.
Years Employer Title Department
Years: 2012 to 2014 Employer: Eastfoods Co. Title: Executive Director Department:
Expert was responsible for:

Directing, leading, and implementing effective systematic procedures in all areas of management and operation through the application of internal systems and international work techniques that provide a smoother workflow with a high degree of quality and performance with all sectors of the company.

Owning and increasing the research, resources and thinking outside conventions

Ensuring all privileges echo professionally during participation and participation in international internal and external exhibitions such as (Gulf Food, Dubai, United Arab Emirates, Chicago, Horeca - Riyadh, Saudi Arabia, Al-Harthi Saudi Food Exhibition - Jeddah, and the International Franchise Exhibition in Dubai).

Pursuing the development of international standards and concepts towards achieving profitable business and strategic vision in the growing world of hospitality.

Developing and maintaining a fruitful client database across the Middle East and Gulf countries, and good working relationships with other companies.

Formulating policies and procedures, reviewing current HR policies, and implement changes -- as necessary.

Overseeing the planning, implementation, implementation and evaluation of all company and BP projects.

Training and instructing employees as appropriate to improve performance and behavior throughout a positive, healthy, and safe work environment.

Ensure transparency and BDP were driving forces towards success.

Overseeing and analyzing all KPI's, profits and losses, financial reports, and celebrating results.

Identifying and evaluating risks for all company employees, customers, property, financial and images.

Implementing risk control measures.
Years Employer Title Department
Years: 2000 to 2012 Employer: Starbucks Coffee Title: Area, Operations Manager | Field, Operations Services Manager Department: Food and Beverage
Expert provided support and legendary service to ensure customer satisfaction, products quality, brand image, revenue growth, and profitability.

During this time, he also:

Led implementation of the brand programs and mock-ups by motivating and supporting the store management team to develop and apply business plans that meet operational goals and annual target.

Provided all partners with training and development workshop to improve their efficiency.

Analyzed financial reports and key performance indicators to identify the SWOT analysis and address trends within the region.

Maintained the third place and develop positive relationships with partners and customers by understanding their concerns and needs while respecting the culture and heritage of Starbucks.

Oversaw and controlled all stores maintenance and standardizes and sanitizes all services and tools.

Earned certificates of achievement for the goals of profit and loss for several years operating.

Won awards in of Bravo, Mug, Green Apron, CSR, coffee seminars, outdoor functions, mockups, international forums, and other covering training certificates.

International Experience

Years Country / Region Summary
Years: 1993 to 2014 Country / Region: Middle East Summary: Executive Director 05/2012 – 12/2014
East Foods Company Limited
Saudi Arabia, Dubai, Bahrain

Area, Operations Manager, (Saudi Arabia) 09/2000 – 03/2012
Field, Operations Services Manager, (Bahrain and Saudi Arabia)
Starbucks Coffee - Alshaya International Trading Company

Food and Beverage Assistant Manager, Sheraton Hotel 11/1997 – 06/2000
Damascus, Syria

Food and Beverages Supervisor, Le Meridien Hotel 01/1996 – 09/1997
Damascus, Syria

Food and Beverages Services, Sham Hotel 12/1994 – 01/1996
Damascus, Syria

Career Accomplishments

Licenses / Certifications
- Centre Of Leadership Studies Certificate conducted By DR. Paul Heresy – (Bahrain)
- CA: A Part of National Coffee Ambassador Cup Committee – (Saudi Arabia)
- MCM: Mentor Coach Management Workshop and Certificate - (Kuwait)
- RMTP: Retail Management Training Program and Certificate – (Dubai)
- SSTP: Shift Supervisor Training Program and Certificate – (Saudi Arabia)
- CM: Coffee Master Certificate signed and issued from Starbucks - (U.S.)
- ISLC: In Store Learning Coach Certificate – (Saudi Arabia)
Awards / Recognition
Coffee Master by Starbucks

Additional Experience

Training / Seminars
Training Workshops and Certificates

- Vision and Values forum conducted by MR. Mohammad Hamoud Alshaya – (Kuwait).
- PDP workshop conducted by F. Mine Alptekin (Saudi Arabia).
- Area Manger (advanced 100 and 200) workshop conducted by D.M – (Bahrain and Saudi Arabia)
- Performance Appraisal '08 (SQ1 and SQ2) workshop conducted by F. Mine Alptekin – (Saudi Arabia)
- Planning and Organizing and RACI workshops conducted by F. Mine Alptekin – (Saudi Arabia)
- Starbucks Culture Forum: for Operations and Area Managers conducted by D.M – (KSA and Bahrain)
- THE GAME PLAN Workshop (Your Guide to Mental Toughness at Work) conducted by
- DR. Steve Bull / Marriot Hotel – (Saudi Arabia)
Other Relevant Experience
Participate in Food Beverage and franchise exhibitions such as:
Gordon in Pittsburgh,
NRA Show in Chicago,
Gulf-Food in Dubai,
Horica in the Middle East,
The Global Franchise Market in Dubai.

Language Skills

Language Proficiency
English Fluent
Arabic Fluent

Fields of Expertise

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