Request Expert

Expert is an authority in brand development, specifically developing brand equity by implementing a measured and disciplined procedural structure that he’s developed over 30 plus years while providing foodservice deliverables at all levels of service. His expertise includes operations, concept and menu development, marketing, purchasing, human resources, training, accounting, large venue management, concessions, catering, the responsible service of alcohol and forensic cost analysis.

Recognized as an exemplar “industry worker” by his peers, Expert has become a staple of the Salt Lake market over the past decade-plus, working with many A-Listers of Billboards’ hottest artists past and present, Olympic Stars and National Comedy Tours.
Augie’s culinary ventures have run the gamut, building and laboring over countless endeavors, from startup fast casuals, high volume bars, to small intimate venues for select VIP’s, he’s managed food service at some of Utah’s premier venues, and catered major events including a private celebration for the Disney company. The Mouse himself, Mickey and some of his closest friends.

His protégés have went on to become GM’s, F&B Directors and owners of their own successful outlets. It is in no small part to their success stories, that Augie is now taking on the role he was meant to play, advising families and entrepreneurs, who find themselves navigating treacherous culinary waters.

Augie provides his clients with resources and support to compete with any player in the market; big or small anywhere in the country.

Additionally, Augie has served on the Advisory Board of the Utah DABC. He is currently a member of the National Restaurant Association, National Association of Concessionaires, National Association for Catering and Events, International Association of Venue Managers, Association of Luxury Suite Directors and the Society for Hospitality and Foodservice Management.